What made luxury news this week
- Featured News
Arushi Sakhuja- 15 minutes read
Arushi Sakhuja
While fashion is in the spotlight with the ongoing fashion weeks, the world of beauty and automobiles is one that can’t be ignored. From sartorial pieces on the runway to Aulerth’s Altruist Kada Bracelet and Buggati’s new hypercar, here is all that made luxury new headlines this week.
Aulerth launches the Altruist Kada Bracelet designed by JJ Valaya
When it comes to luxury news, Aulerth joined hands with JJ Valaya for their latest creation, the Altruist Kada Bracelet. This creation serves as a reminder of a simpler, yet profound thought – that Selfless Service gives our lives more meaning. The Altruist Kada Bracelet, priced at INR 3,500, is inspired by the Sikh community’s ethos of selfless service. Aulerth will donate 100% of its net proceeds (INR 1,500) from the sale of each bracelet to CRY’s initiative to empower 3 underprivileged girls in rural India and support their education. Vivek Ramabhadran, Founder & CEO of Aulerth, expressed, “Our community at Aulerth is dedicated to making a positive impact on the world we live in.” Meanwhile, JJ Valaya shared, “The Altruist Kada Bracelet is a labour of love, fulfilling my desire to create something meaningful using the iconic Valaya Shifting Leaves Chevron. This beautiful bracelet combines the strength of steel and the warmth of brass to create a harmonious piece that evokes a powerful sentiment, destined to be a cherished accessory capturing many hearts.”
Buggati launches the new Tourbillon
View this post on Instagram
Buggati has unveiled a new hypercar and it is what dreams are made of. iGuided by 115 years of history, and the creations of Ettore Bugatti and Jean Bugatti, the TOURBILLON reflects the brand’s pursuit of engineering excellence. Inspired by the watchmaking technique of which it is named, the Tourbillon takes the ethos of countering gravity in its movement through complex yet beautiful design making it to this week’s luxury news, The design is sporty, sleek and enduring with the iconic horseshoe grille, Bugatti Line, central ridge, and dual-colour split. Under the engine it is powered by a V16 engine and electric powertrain, producing 1,800 hp and is capable of reaching a top speed of 445 km/h. he TOURBILLON and its completely new platform redefine the concept of the hypersports car.
Designer Dries Van Noten presented his final showcase at Paris Fashion Week
View this post on Instagram
It brings us bittersweet memories, but a legacy that will remain etched in our hearts. This luxury news highlight spotlights Dries Van Noten’s final Spring/Summer 2025 menswear collection runway show. Dries Van Noten’s SS25 menswear collection offered quintessential Dries Van Noten codes, like enthusiastic material interplay epitomized by pleasantly odd translucent coats melding with sumptuously human tailoring cut way loose. The Dries Van Noten brand will continue without its eponymous founder. On social media, the brand shared a video with a note by the designer himself which read, “This is my 129th show; like the previous ones, it looks ahead. I think about how Marcelo Mastroianni once spoke of a paradoxical “Nostalgia del futuro,” beyond the lost paradises imagined by Proust, and how we continue to pursue our dreams knowing that, at some point, we can look back on them with love.’”– Dries Van Noten
Armani Beauty introduces SÌ EAU DE PARFUM INTENSE in India
Luxury news in the beauty realm? Armani Beauty hosted a magnificent at the Taj Mahal Palace and Gateway of India in Mumbai, to mark the introduction of SÌ EAU DE PARFUM INTENSE in India. Transforming the iconic Gateway of India into a red-illuminated building, Sì, the iconic feminine fragrance by Giorgio Armani, unveils a new chapter with a redesigned bottle and an intensified scent. A tribute to the power of saying yes, Sì represents a choice driven by both reason and emotion. Saying Sì means saying yes to passion, freedom, love, and oneself, and empowers the expression of contemporary femininity. This philosophy was brought to life during the launch event, inspiring attendees with the powerful message of the brand. The fragrance is available at selected retailers pan India for INR 11,400 (100ml).
adidas launches the limited-edition Lionel Messi F50 Triunfo Dorado pack
In light of the ongoing Euro Cup 2024, there is no better time than now for this exciting luxury news update. adidas released a limited-edition boot fit for a champion: the Lionel Messi F50 Triunfo Dorado. This dazzling gold boot honours Messi’s legendary career and recent international triumphs with Argentina. These gold shoes celebrate Messi’s achievements, both on and off the field. It’s the first time ever that fans can experience the same technical specifications Messi prefers in his boots, offering an unparalleled chance to play like the GOAT himself. The gold colourway reflects Messi’s champion status and his golden touch on the pitch, while the design pays homage to the iconic F50 Prime boot. This design, inspired by the iconic F50 Prime boot from Messi’s record-breaking 2014/15 season, empowers players to emulate his legendary agility and speed on the field.
SoulTree opens its first Soul Sanctum Store in Mumbai
SoulTree, a pioneer in Ayurvedic wellness, celebrates a major milestone with the opening of its first Soul Sanctum store in Mumbai. This brand, recognized as the world’s first BDIH-certified organic Ayurvedic company, furthers its commitment to global accessibility with this new sanctuary. Following the success of India’s first solar-powered Soul Sanctum in Gurugram, Mumbai joins Delhi NCR, Bangalore, and Trivandrum as a destination for this immersive experience. Spanning just under 200 square feet, the Soul Sanctum embodies “Rooted Luxury” with reclaimed wood and a focus on sustainable practices. It offers a refuge from the city’s hustle and bustle, allowing customers to explore a range of organic skincare, bath care, and body care products, alongside curated gift options. Signature services like Alankrita and Ananda elevate the experience, while carefully chosen scents from Uttarakhand and calming Nada Yoga music create a sensory oasis. Knowledgeable Soul Mitras guide visitors through a personalized shopping journey, ensuring a truly enlightening visit.
