Luxury Store Launches in India

India’s luxury landscape continues to evolve with a new wave of boutiques and experiential retail concepts that place design, storytelling, and immersive engagement at the centre of the shopping experience. From globally recognised fashion houses to contemporary jewellery brands and inventive brand activations, these latest openings reflect how luxury today is as much about experience as it is about product. Here are six notable launches shaping the conversation this season.

Tory Burch introduces The Romy Café in New Delhi

Luxury fashion brand Tory Burch has unveiled The Romy Café, a limited time concept experience in New Delhi inspired by its Romy handbag collection.

Located at Roastery Coffee House in Sarvodaya Enclave, the immersive pop up translates the design language of the Romy bag into a series of objects and interactions across the café space. From custom table settings and branded coffee sleeves to collectible dessert packaging, each element subtly reinterprets the handbag’s form and functionality.

Guests can enjoy personalised coffee and dessert moments, illustrated portraits created live by an artist and a mirrored photo installation designed to capture individual style moments with the Romy collection. A central installation displays the bag itself while a live DJ set adds a relaxed social atmosphere.

Open from April 23 to May 10, the café reflects a broader shift in luxury towards experience driven storytelling where fashion integrates naturally into everyday rituals.

Judith Leiber Couture opens boutique at The Chanakya

Celebrated for its crystal encrusted minaudières that blur the line between accessory and art object, Judith Leiber Couture has opened its newest boutique at The Chanakya in New Delhi.Founded in 1963, the brand has long been synonymous with whimsical design and meticulous craftsmanship. Under the creative direction of Dee Ocleppo Hilfiger, it continues to reinterpret its heritage through bold sculptural pieces.The boutique presents a curated selection of the label’s most iconic styles including novelty minaudières and elegant evening clutches alongside pieces tailored specifically for the Indian market such as Elephant Majestic, Red Rose Belle and Parrot Scarlet.The launch signals the brand’s growing global footprint while reinforcing India’s rising significance as a destination for luxury retail.

Longines opens new boutique at Inorbit Mall, Hyderabad

Swiss watchmaker Longines has expanded its presence in Hyderabad with the opening of a new boutique at Inorbit Mall.

The store was inaugurated by actor and Longines Friend of the Brand Sara Ali Khan, who also walked the ramp during a fashion presentation showcasing the brand’s latest PrimaLuna collection.Inspired by its original design, the updated PrimaLuna watches feature refined case proportions, a new date display within the moonphase complication and intricate gem setting techniques. One standout model features a blue mother of pearl dial framed by a bezel set with 48 sapphires.

The boutique showcases the brand’s diverse watchmaking universe including the DolceVita, HydroConquest and Master Collection ranges, reflecting Longines’ heritage of elegance and precision since its founding in Switzerland in 1832.

TOM FORD Fashion boutique opens at DLF Emporio, New Delhi

Luxury fashion house TOM FORD has opened a new boutique at DLF Emporio in New Delhi, presenting the complete world of the brand under one roof.

Designed in the label’s signature palette of greys and deep browns with chrome and glass detailing, the boutique echoes the aesthetic of the Madison Avenue flagship in New York. Interiors feature refined materials including Cala Paonazzo marble and Macassar ebony, creating a space defined by clean architectural lines and quiet glamour.

The store offers ready to wear, leather goods, eyewear, fragrances, beauty and accessories for men and women. Clients can also access the brand’s made to measure service, allowing them to create custom suits crafted over several weeks by TOM FORD’s master tailors using fabrics from some of the world’s finest mills.

Evol Jewels debuts in Bengaluru at ITC Gardenia

Hyderabad based fine jewellery label Evol Jewels has expanded beyond its home city with the opening of its first Bengaluru boutique at ITC Gardenia on Residency Road. Founded by third generation entrepreneurs Nimesh Jain, Sanjana Jain and Disha Jain, the brand positions itself at the intersection of legacy craftsmanship and contemporary design. Known for its work with lab grown diamonds, coloured stones and precious metals, Evol focuses on jewellery designed for modern lifestyles pieces that move seamlessly between everyday wear, gifting and personal milestones.

The intimate 400 sq ft boutique has been conceived as a more considered alternative to the traditional jewellery showroom. Natural textures, warm finishes and quiet detailing shape the space, while dedicated areas allow for bespoke consultations. A key highlight is the Evol AI Atelier, an interactive discovery tool that guides clients through jewellery selections based on individual preferences rather than technical specifications. The boutique also showcases a broad range of pieces including engagement rings, emerald led designs, multi sapphire creations and everyday diamond jewellery. Bengaluru marks an important step in the brand’s expansion journey, following strong response to a series of pop ups in the city.

Jacob & Co. at DLF Emporio, New Delhi

With the arrival of Jacob & Co. at DLF Emporio, New Delhi’s luxury map gains a striking new address. The boutique introduces the maison’s unmistakably theatrical vision of watchmaking to India’s growing community of collectors. Inside, horology meets spectacle.

From gravity defying complications to gem set creations that blur the line between watchmaking and high jewellery, each piece reflects Jacob & Co.’s audacious design language and technical ambition. The boutique offers a closer look at the brand’s world where time is not simply measured, but staged with drama, precision and unapologetic opulence.

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