Front row with Guru Randhawa at Paris Men’s Fashion Week

Luxury’s front row has long been dominated by Hollywood, European royalty and fashion insiders. That landscape is expanding, with Indian cultural voices being an integral part of that conversation. This season, Guru Randhawa traded the concert stage for fashion’s front row, being the only India-born entertainment personality invited to Paris Men’s Fashion Week. From AMIRI’s effortless West Coast tailoring to VETEMENTS’ rebellious streetwear, he moved (and slayed) between two distinct luxury worlds, all while paying an ode to his culture wearing a traditional Punjabi Sikh kada.

In conversation with LuxeBook, Randhawa reflects on luxury beyond logos, the growing global influence of Indian artists, and more on fashion. Read on.

LuxeBook: Luxury brands are now looking beyond Hollywood for cultural relevance. Where do you think Indian artists fit into this global shift? 

Guru Randhawa: It is a natural evolution. For a long time, the global luxury narrative was centered around a very specific geography, but true culture is global. Indian artists bring a massive economic footprint, but more importantly, we bring a distinct artistic identity that is deeply rooted yet universally accessible. Luxury brands are recognizing that to remain culturally relevant today, they need to connect with the voices moving millions of people across Asia and its global diaspora. We aren’t just fitting into this shift; we are helping redefine what global influence looks like.

LuxeBook: You attended both AMIRI and VETEMENTS, two brands with very different design languages. What draws you to a fashion house today beyond its logo or legacy?

Guru Randhawa: I look for a clear, distinct perspective. A heritage logo is respectable, but how a designer translates their worldview into a garment is what interests me now. AMIRI has this structured but relaxed, effortless rock-and-roll sensibility that feels very aligned with my musical side. VETEMENTS acts more like a mirror to contemporary culture; it’s intellectual, disruptive and deliberate. What draws me to a house today is that intentionality. I want to wear pieces that feel like an extension of a creative conversation, not just a luxury label.

LuxeBook: What was your first-ever introduction to luxury fashion? How has your relationship with fashion evolved alongside your music career? 

Guru Randhawa: My early introduction to that world was through global music videos and cinema growing up. Back then, luxury felt like a distant, highly aspirational symbol of achievement. As my career progressed, my relationship with it matured completely. It shifted from a desire to showcase success to a deeper appreciation for the craft itself. Today, luxury to me means timelessness, impeccable tailoring and the quiet confidence a well-made piece gives you, whether you are in a studio or on a global stage. It is no longer about visibility; it is about personal alignment.

LuxeBook: You’ve spent years travelling the world. Which international city has had the biggest influence on your personal style, and why? 

Guru Randhawa: To be completely honest, travelling has taught me that true style doesn’t belong to a specific city. It isn’t about conforming to what a certain street or crowd is endorsing. For me, fashion is entirely about an authentic, distinct identity. A woman from the Lambani tribe in India, carrying her heritage with absolute grace and confidence, possesses a sense of style that is just as powerful and captivating as someone walking down a boulevard in Paris. They share the exact same vibe where they aren’t trying to copy anyone else; they just occupy their own space completely. My personal style is influenced by that exact spirit of individuality, wherever I find it in the world. It’s about choosing pieces that feel genuine to who I am, rather than just wearing what is currently trending.

LuxeBook: Was there a look from the two fashion shows that you felt like stealing instantly? 

Guru Randhawa: Since I was already wearing a tailored pinstripe look from AMIRI to the show, I found myself eyeing their incredible outerwear on the runway. There was this rich, chocolate-brown suede trucker jacket styled over fluid silk layers that completely stole the spotlight. It had that quintessential West Coast luxury vibe, relaxed, deeply textured and heavily channelling a vintage Hollywood era but modernized for today. At VETEMENTS, Guram Gvasalia played with those unmistakable, hyper-exaggerated silhouettes that defy conventional style boundaries. The piece that caught my eye was an incredibly deconstructed, floor-length trench coat with massive, structured shoulders. It had this immense gravitas and dramatic stage presence, the kind of piece that commands a room without saying a word.

LuxeBook: Has success changed what excites you, or are you still chasing the same feeling you were when you released your first song? 

Guru Randhawa: The core motivation hasn’t changed at all. The absolute thrill of sitting in a quiet studio room, finding a melody that didn’t exist an hour ago and watching it connect with people that feeling is entirely irreplaceable. Success simply changes the scale of your canvas and the resources at your disposal. What excites me now isn’t the novelty of being heard, but the responsibility of building a lasting legacy and seeing how far we can push the boundaries of Indian music globally.

LuxeBook: What’s something people assume about you that couldn’t be further from the truth? 

Guru Randhawa: People often assume that because I sing high-energy tracks and live this fast-paced life in the public eye, that my personal life carries that same tempo. The reality is quite the opposite. I’m actually quite private and value quiet spaces and keeping my inner circle tight. The glamour is my work, but simplicity is my default setting when the cameras turn off.

LuxeBook: After spending time in glamorous cities like Paris, what instantly makes you feel like you’re back home?

Guru Randhawa: No matter how inspiring the vibe and ambience of any global city can be, nothing beats the feeling of landing back home. It’s the immediate warmth in the air, hearing the local language the second you step off the plane, and a simple home-cooked meal. It provides that essential reminder of my roots, keeping everything else in perspective.

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