Chopard’s #StayHappy spreads joy through art, music and cinema

Muskaan Thakur

Swiss luxury watch and jewellery brand Chopard recently announced their #StayHappy campaign to assist people in coping with self-quarantine and lockdown. Stay Happy aims to spread happiness through art, music and cinema. 

Happy colouring with Caroline

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President of Chopard, Caroline Scheufele, as a child drew a small clown with precious stones in his tummy. Taking inspiration from this sketch, her dad created a pendant. For sharing the happiness she felt then, to others now, Caroline invites you to a colouring challenge. You can download the colouring sheets featuring the same clown. Wave your artistic brush and share your best creations on Instagram tagging Chopard. You might get lucky with a repost.

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Happy Playlist

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Caroline’s DJ Alexandre Billard has taken inspiration from all those musical evenings she organised as an official partner of the Cannes Film Festival to curate two mood playlists: Love and Secret. You can listen to these playlists for free on Youtube and Spotify.

Chopard loves Cinema

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Movie experts from Chopard have selected six of Cannes’s Palme d’Or awarded movies for you to watch. Also, two intriguing documentaries named The Queen of Kalahari and The legend of Palme d’Or revolving around works of Chopard and directed by Alexis Veller can be seen on Youtube.

Read: Indian jewellers predict revenge-buying immediately after the lockdown