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May 29, 2024

Image Courtesy: Instagram/aradhanaseth

Aradhana Sheth’s gond installation adorns Hermes’ new store in Mumbai

For nearly two centuries, Hermès has stood as an emblem of timeless luxury, craftsmanship, and sophistication. Founded in 1837 by Thierry Hermès, this iconic French maison began as a humble harness workshop in Paris, catering to the elite equestrian clientele. Over the years, Hermès expanded its repertoire to include leather goods, accessories, ready-to-wear clothing, and coveted scarves, each meticulously crafted to the highest standards of quality and artistry. Beyond its exquisite creations, Hermès is synonymous with a rich heritage and enduring legacy. The brand’s commitment to excellence and unwavering dedication to traditional artisanal techniques have earned it a revered status in the world of luxury. From the iconic Birkin and Kelly handbags to the timeless silk scarves adorned with vibrant motifs, every Hermès creation tells a story of unparalleled craftsmanship and timeless elegance.

After a much-anticipated wait, Hermès inaugurated its next boutique store in India, nestled on the first level of the Jio World Plaza. Renowned Indian production designer and filmmaker Aradhana Sheth has been entrusted with crafting a mesmerizing window installation dubbed ‘Faubourg in an Enchanted Forest,’ drawing inspiration from the vibrant Gond art of Madhya Pradesh intertwined with the tales and designs of Hermès. Previous collaborators, including architect Rooshad Shroff, have woven magic into the brand’s Mumbai windows, now echoed in the metal facade adorned with hues reminiscent of Indian craftsmanship, from the iconic Hermès orange to the majestic shades of peacock blue, evoking the spirited clouds of pigment seen during the festival of Holi.

Image Courtesy: Instagram/aradhanaseth
Image Courtesy: Instagram/aradhanaseth
Image Courtesy: Instagram/aradhanaseth
Image Courtesy: Instagram/aradhanaseth

Conceptualized by the esteemed Paris-based architecture firm RDAI, this new establishment serves as a tribute to craftsmanship and a homage to India’s rich cultural tapestry. Within the men’s and women’s ready-to-wear sections, walls are adorned with hand-embroidered fabrics by local artisans, reminiscent of the bustling city streets dappled with sunlight. The salon, with its open-plan design, showcases offerings from Hermès’ sixteen metiers, from sumptuous silks to exquisite fashion jewelry, home decor, and fragrance lines. Taking center stage are the timeless watches and luxurious leather goods, paying homage to the brand’s legacy as a premier saddle maker for Europe’s elite in the 19th century. The store is a symphony of contrasts, from earthy stucco walls to azure mosaic accents, echoing the hues of Jodhpur’s famed blue houses. Bamboo veneer marquetry walls evoke the city’s architectural charm, enclosing the jewelry display with a nod to tradition.  The decor is a blend of heritage and contemporary, featuring prints from Émile Hermès’ collection alongside works by esteemed artists like Belgian photographer Harry Gruyaert and French painter Christian Babou.

The boutique launch, supervised by Reliance Retail, underscores a broader trend of luxury brands strengthening their presence in the subcontinent, reflecting the enduring allure of India’s rich cultural heritage.

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