Luxury tech is having a moment

I’ve never been a tech girl growing up. I always thought it was too complicated, too spec-heavy and, if I’m being honest, a little boring. But boy, was I wrong. Somewhere between AI becoming your everyday assistant, foldable phones turning into pocket-sized workstations and luxury speakers doubling up as sculptural art, technology quietly became one of the most exciting corners of luxury. The numbers tell the story too. With the global consumer technology market crossing US$1.3 trillion in sales in 2025, it’s clear that consumers are investing more than ever in next-gen tech.

That said, here are some luxury tech launches making headlines right now.

Sony’s BRAVIA 9 II 115-inch Class True RGB 4K HDR Google TV 

Sony’s BRAVIA 9 II, launched at a staggering price of ₹ 29,00,000 is redefining what a home cinema experience can look like. At the heart of the flagship television is its True RGB technology, which uses independently controlled red, green and blue LEDs to deliver richer colours, enhanced brightness and exceptional colour accuracy. Built for immersive viewing at an ultra-large scale, the 115-inch BRAVIA 9 II features a 4K HDR display powered by Sony’s XR Processor, supporting HDR formats including Dolby Vision, HDR10, HLG and IMAX Enhanced. The RGB Mini LED backlight system, paired with Sony’s advanced processing, is designed to deliver deeper contrast, realistic textures and cinematic detail across everything from blockbuster films to live sports. 

Beyond picture quality, the television integrates Google TV with Gemini, bringing smarter content discovery and voice-enabled interactions directly to the big screen. You can access personalised recommendations, search for content more naturally and navigate entertainment through AI-powered assistance.

Samsung Galaxy Z Fold8 Ultra, Fold8 & Flip 8

Samsung is here with its latest generation of foldables, all built on seven generations of foldable innovation and powered by Galaxy AI. The Galaxy Z Fold8 starts at ₹1,79,999, offering a lighter 201g design, an immersive main display, Flex Titanium technology for improved durability and a 50MP dual camera system designed for effortless shooting and editing.

For users seeking a more powerful productivity and content creation experience, the Galaxy Z Fold8 Ultra is the most advanced foldable in the lineup, starting at ₹1,99,999 and going up to ₹2,59,999 for the 16GB + 1TB variant. Featuring an 8-inch unfolded display, a 200MP main camera, Snapdragon 8 Elite Gen 5 for Galaxy and a 5,000mAh battery with 45W fast charging, the Ultra is designed as a pocket-sized workstation for creators and professionals.

Meanwhile, the Galaxy Z Flip8, Samsung’s slimmest and lightest Flip yet at 180g, starts at ₹1,24,999. Built around an AI-powered FlexWindow, the device brings notifications, Gemini Intelligence and personalised shortcuts directly to the cover screen, while its 50MP camera, Flex Mode and hands-free photography tools make it a device designed for self-expression and everyday convenience.

Samsung Galaxy Watch8

The Galaxy Watch8 brings a more intelligent, health-focused approach to wearable technology, built around Samsung’s new 3nm Exynos W1000 processor. It features a Super AMOLED display, up to 3,000 nits peak brightness, 32GB storage and improved comfort with a lighter, more streamlined form factor. It’s designed as your personal health companion, with features like an Antioxidant Index, which measures skin carotenoids to offer insights into lifestyle habits, along with enhanced sleep tracking, heart-rate monitoring, body composition analysis and sleep apnea detection.

Available in 40mm and 44mm variants, the Galaxy Watch8 starts at ₹32,999 in India, with options across Bluetooth and LTE models.

Dyson HushJet Purifier Compact

Dyson’s latest air innovation proves that good things really do come in compact packages. Breaking away from Dyson’s traditional Air Multiplier design, the purifier introduces a new star-shaped HushJet nozzle that uses high-pressure airflow technology while reducing turbulence and noise, operating as quietly as 24dB in Sleep mode.

Despite its sleek, space-saving design, the HushJet packs serious purification power with a 360-degree electrostatic filter and activated carbon filtration system, capturing up to 99.97% of particles as small as 0.3 microns while also helping tackle odours and gases. Priced at ₹29,900 in India, the HushJet Purifier Compact is available in Black and Teal. 

Sony’s FX5 Cinema Line

Designed for independent filmmakers, content creators and production teams, the FX5 sits between a traditional cinema camera and a high-end mirrorless setup. Launched as the smallest and lightest camera in the Cinema Line, it features a full-frame 10.2MP back-illuminated Exmor R CMOS sensor, delivering exceptional low-light performance and  wide dynamic range. The FX5 supports 4K recording at up to 120fps, 10-bit 4:2:2 colour depth and Sony’s renowned S-Cinetone colour science, giving footage rich skin tones and a natural film-like finish straight out of camera.

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