In Conversation with Krishna Chandak

In India’s evolving fitness landscape, luxury no longer means loud. It means discipline, quality, and a product that earns its keep through everyday use. TEGO sits at the intersection of performance engineering and restrained design: a philosophy shaped not by global templates but by the lived reality of Indian athletes.

LuxeBook spoke with the Co-Founder of TEGO, Krishna Chandak to unpack how the new-age product is built for heat, humidity, repetition, and routine, and why longevity is becoming the new aspiration.

LuxeBook: How does TEGO engineer materials and silhouettes specifically for Indian sweat, heat, and humidity rather than global templates?

Krishna Chandak: TEGO distills performance technology for Indian conditions. The approach is to refine what actually matters in heat, humidity, and daily wear. Fabrics are engineered as breathable blends that dry efficiently and hold up to repeated use, while silhouettes are developed using Indian body metrics and continuous fit feedback. Products are designed to feel stable, breathable, and comfortable across long sessions and changing intensities, reflecting how Indian athletes actually train, rather than how performance is tested in controlled environments.

LuxeBook: Where does TEGO position itself in the shift from aspirational fitness to daily, disciplined wellness among India’s urban consumers?

Krishna Chandak: TEGO aligns with a clear shift away from occasional, aspirational fitness toward daily, disciplined movement. Its core consumer – the Everyday Athlete – builds fitness into routine: short workouts, early mornings, and consistent practice alongside work and life. In a culture increasingly shaped by shared values rather than status, TEGO becomes a quiet marker of consistency, worn by people who are committed and train regularly, not occasionally.

LuxeBook: How do you justify longevity, restraint, and premium materials in a market driven by fast trends and aggressive drops?

Krishna Chandak: TEGO is built on the belief that product itself is the strongest form of communication. As wallet share for activewear increases and trend cycles accelerate, longevity and clarity become true differentiators. Indian consumers – especially early adopters – are increasingly selective. They buy fewer pieces, but expect more from each one. Timeless design, premium materials, and repeat-worthy categories allow TEGO to build trust over time, rather than chase attention in short bursts.

LuxeBook: What are some deliberate choices TEGO makes in the name of maintaining luxury performance and efficiency?

Krishna Chandak: The emphasis stays on timeless design with considered accent details that evolve without chasing cycles. Logos have their place – every brand needs recognisable carriers – but they never define the product. Versatility is a core filter. For example, our Stance Mat is engineered to support smooth yoga flows while being durable enough for strength training and loaded work. The PACER T-shirt is structured for running, yet stable enough for hybrid training designed to perform across disciplines rather than being limited to one.

The same philosophy applies to materials. The Revive series delivers the comfort of natural fibres with built-in performance structure. It reflects where we see the consumer moving. Super-technical fabrics will always have a place in endurance, but for everyday training, athletes increasingly want materials that feel natural while still performing.

Revive, as a collection, uses recycled fabrics from pre-consumer waste, saving thousands of liters of water over conventional manufacturing processes. Each piece looks slightly different because of the recycled material – a visible signal that the process is real. It works across training, yoga, lounging, and daily wear. Understated, but engineered. For TEGO, luxury is about clarity and longevity – products that earn repeat use.

LuxeBook: What insight about Indian movers or athletes surprised you most and reshaped your design or product roadmap?

Krishna Chandak: One of the strongest insights was that Indian everyday athletes don’t train in silos. Running, lifting, yoga, and conditioning often coexist within the same week. This reshaped TEGO’s approach toward multi-use products rather than single-discipline solutions.

Another key learning has been the role of community in product evolution. TEGO now serves over 500,000 customers, yet maintains close relationships with early adopters. This allows the brand to anticipate demand in nuanced ways rather than react to trends. Direct feedback from consumers, specialty stores, and real-world usage continues to guide TEGO toward scalable niches and high-repeat categories.

The long-term ambition isn’t to dominate a trend cycle, but to steadily earn trust, and to own their gym bag, one product at a time.

As India’s fitness movement matures into a grounded, everyday pursuit, TEGO responds with products built to endure (not just to impress). By designing for India’s climate, habits, and training realities, Krishna Chandak positions TEGO as a trusted companion for the disciplined mover. The quiet luxury of consistency becomes the ultimate status symbol, marking a shift toward meaningful performance and long-term value in Indian activewear.

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