India’s luxury retail landscape is booming, one store at a time

India’s retail story today reflects the aspirations of a new generation of consumers. From luxury fashion and beauty to streetwear, homegrown design, and fine jewellery, brands are investing in spaces that go beyond transactions.

According to industry reports, India’s retail market is projected to reach nearly $2 trillion by 2032, driven by rising disposable incomes, premiumisation, and a growing appetite for experiential consumption. The luxury segment, in particular, is witnessing remarkable momentum, with global and Indian brands expanding their brick-and-mortar presence across key metropolitan hubs like Delhi, Mumbai, and Gurugram.

From OTT by Tarun Tahiliani’s intimate new Khan Market boutique to NARS Cosmetics’ third Indian outpost in Gurugram, here are all the new luxury addresses you need to know about.

Delhi NCR

OTT by Tarun Tahiliani, Khan Market 

OTT by Tarun Tahiliani has expanded its presence in the capital with the opening of its second Delhi store at Khan Market. Designed as an intimate luxury retail experience, the new outlet showcases the brand’s contemporary take on Indian heritage through elevated ready-to-wear collections. The space features signature pieces including kaftans, capes, gilets, dresses, and separates, highlighted by distinctive prints, artisanal techniques, and versatile designs created for the modern Indian woman. It also houses the Spring Summer ’26 collection, a study in movement, texture, and fluidity, featuring crinkled silks, organzas, knits, and fluid jerseys across four distinct moods.

Where: B, Ground Floor, Shop, 23, Khan Market, Rabindra Nagar, New Delhi 110003 

NARS, Gurugram

After making its India debut in October 2023, NARS Cosmetics has opened its third standalone boutique at Ambience Mall, Gurugram. Spanning 320 square feet, the sleek space embodies NARS’ signature modern aesthetic, with its interiors conceptualised by Founder and Creative Director François Nars in collaboration with Baron & Baron’s Fabien Baron. It’s designed as an immersive destination and offers personalised consultations from professional NARS makeup artists, alongside striking visual installations including a bespoke infinity mirror and campaign imagery showcasing François Nars’ distinctive creative vision.

Where: NH- 8, Ambience Island, DLF Phase 3, Sector 24, Gurugram, Haryana 122010 

Chapter2Drip, Vasant Vihar

Streetwear and lifestyle brand Chapter2Drip, co-founded by Rhea Chakraborty and Showik Chakraborty, has opened doors to its first experiential store in Delhi at Priya Complex, Basant Lok, Vasant Vihar. Following the success of its Mumbai outlets in Bandra and Colaba, the Delhi store marks the brand’s third retail destination and the beginning of its next phase of growth, with plans to open 10 more stores across India. The new store is envisioned as a community-driven hub offering Chapter2Drip’s signature oversized silhouettes, graphic tees, and co-ord sets alongside immersive experiences such as coffee raves, run clubs, and mindful yoga and Pilates sessions. 

Where: Priya complex, Ground floor 45, Basant Lok, Vasant Vihar, New Delhi 110057 

The Bear House, Gurugram

The Bear House has launched its second store in Gurugram at Downtown, Sector 29, spread across 4,000 sq. ft. over two floors. Founded in 2017 by Tanvi and Harsh Somaiya, The Bear House has carved a niche by redefining everyday dressing for the modern Indian man through a blend of refined design, comfort, and functionality. The new store reflects the brand’s signature retail identity with earthy textures, warm tones, and sculptural interiors. Go in for some elevated, versatile menswear made for style-conscious consumers.

Where: SCO no. 342, Downtown Sector 29, Sector 29, Main Road, Gurugram 122022

Mumbai

Jaipur Rugs, Lower Parel

Inside Mumbai’s historic Empire Mills compound, Jaipur Rugs has opened the doors to its newest flagship designed by Pallavi Dean, founder and creative director of Roar, the award-winning Dubai-based design studio known for its human-centred, research-driven approach to interiors. Set within a restored former warehouse, the design preserves the building’s industrial character while introducing a distinctive spatial language inspired by the rhythms and repetitions of weaving. Through a series of sculptural geometric forms, curated display zones, interactive weaving areas, and archival installations, the space is conceived as a textile gallery celebrating craftsmanship, culture, and design.

Where: Empire Complex, 414, Senapati Bapat Marg, Lower Parel, Mumbai 400013 

Keemti Jewels, Andheri

After over 35 years of establishing a global legacy in jewellery manufacturing and exports, the Kothari Group has ventured into India’s retail jewellery landscape with the launch of Keemti Jewels, a contemporary lab grown diamond jewellery brand founded by Armaan Sunil Kothari. Backed by entrepreneur-investors Nikhil Kamath and Kavin Shah, Keemti blends the group’s manufacturing expertise with a modern, consumer-first approach to fine jewellery, catering to a new generation of buyers seeking conscious luxury and accessible elegance. The store introduces a fresh perspective on diamond jewellery, moving beyond traditional narratives of inheritance and occasion-led purchases to celebrate individuality, ambition, and self-expression. 

Where: Shop No 13-14, Unit No 102/A, New Link Palace CHS Ltd, near Kamat Club, Andheri West, Mumbai, Maharashtra 400053

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