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February 27, 2024

Louis Vuitton x Supreme: The marketing wiz behind luxury brand collaborations

Arushi Sakhuja 
It wouldn’t be incorrect to say that it is the era of brand collaborations. With every new day comes a new announcement about a new collaboration. The immense applause it receives and the doubling customer reach makes such collaborations truly fruitful for all the parties involved. However, some are also more than just luxury brand collaborations, they are strategic brand acquisitions.
At the heart of luxury brand collaborations lies the pursuit of innovation and creativity. By bringing together two distinctive realms of expertise, brands can push the boundaries of design, and technology and thus reach a wider audience. Take, for instance, the collaboration between Louis Vuitton and Supreme.  The melding of Louis Vuitton’s timeless elegance with Supreme’s streetwear edge resulted in a collection that not only appealed to their existing clientele but also opened doors to new demographics.
luxury brand collaborations
Photo Courtesy: Louis Vuitton
Moreover, luxury brand collaborations act as strategic brand acquisitions, providing an opportunity for brands to tap into new markets and demographics. The collaboration between H&M and designer collaborations, such as the renowned partnerships with Rabanne, Karl Lagerfeld, Versace, and Balmain, has enabled the high-street giant to establish a foothold in the exclusive world of luxury fashion. This not only diversifies the brand’s portfolio but also positions it as a trendsetter.
luxury brand collaborations
Photo Courtesy: H&M
HM X Rabanne
Photo Courtesy: H&M
The allure of limited editions and exclusivity further fuels the popularity of luxury collaborations. With the introduction of such pieces, brands have recognized the consumer’s desire for unique, one-of-a-kind pieces, and collaborations offer an opportunity to fulfil this craving. This move can hence be interlinked with the changing dynamics of consumer behaviour – a world where the modern consumer is aspirational. As the luxury landscape continues to evolve, collaborations will undoubtedly remain a pivotal strategy for brands.
Here are some of the newest luxury brand collaborations.
Melissa X Marc Jacobs 
Melissa X Marc Jacobs 
Photo Courtesy: Melissa
luxury brand collaborations
Photo Courtesy: Melissa
Melissa and Marc Jacobs teaming up for this capsule collection is like a fashion dream come true. They’ve created footwear that not only looks good but also does good for the planet. Two amazing styles inspired by Marc Jacobs’ ready-to-wear line, all decked out in eco-friendly vibes.
The two iterations available are the Melissa Clog + Marc Jacobs and the Melissa Becky + Marc Jacobs. The former is made from Biobased EVA, which is sugarcane magic that makes these shoes super comfy and light. And oh, the colours! Classic black, chill off-white, bold red and blue, and some original silver to spice things up. There’s something in there for everyone. The Beecky is a plastic wonder made entirely from 100% recyclable material. It even rocks recycled PET bottles, showing that sustainable fashion can be just as stylish.
And guess what? You can get your hands on this collection worldwide through, Melissa Stores, Marc Jacobs stores, and
Samsung ZFlip5 X Maison Margiela
In the world of tech and fashion. Samsung and Maison Margiela are teaming up again, and this time, they’re giving the Galaxy Z Flip5 a whole new look.
Yep, Samsung Electronics and the chic Parisian Maison Margiela just spilt the beans on their second collab, and it’s all about taking the Galaxy Z Flip5 to the next level. This collab is a fusion of Samsung’s tech wizardry and Maison Margiela’s haute couture vibes. The result? A device for people desiring freshness and unconventionality.
luxury brand collaborations
Photo Courtesy: Samsung
“Samsung and Maison Margiela have continued to surprise the industry by breaking conventions and norms, and support those who seek individuality,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “This second collaboration between the two brands brings together fashion and technology by approaching a high-tech device in a way similar to the construction of a haute couture garment. Through this collaboration, we want consumers to discover their own identity and express it without limitation.”
So, get ready to discover your own identity in the tech world, all thanks to this dynamic duo shaking things up. The Galaxy Z Flip5 is about to become the coolest accessory you didn’t know you needed.
Misho X Forest Essentials
Even the Indian market has jumped onto the luxury brand collaboration bandwagon. Forest Essentials has teamed up with the well-known Indian jewellery brand, MISHO, to create a stunning limited-edition gift box that’s sure to win over the hearts of those who appreciate both beauty and craftsmanship. Priced at ₹14,950, this special MISHO box is like a masterpiece showcasing the artistry of two brands that hold heritage and natural beauty in high regard. This collaboration is not just about luxury; it’s also a celebration of Ayurvedic wisdom.
Forest Essentials x MISHO_Gift Box_INR 14950 (3)
Photo Courtesy: Forest Essentials
Now, let’s talk about this cool limited-edition box from Forest Essentials. It features the brand-new Lime, Saffron & Oudh Collection, and an exclusive Celestial Pendant designed by the talented folks at MISHO Designs.
The design is all about capturing pure radiance and a glow that’s just too good to miss. The Sun and Moon, usually seen as opposites, are like two sides of the same cosmic coin, always tangled up to keep things in balance.
Travis Scott X Audemars Piguet 
When it comes to luxury brand collaborations, on December, 1 Travis Scott introduced what could be considered his most opulent with Audemars Piguet. The partnership brings Scott’s distinctive design aesthetic to a limited-edition Royal Oak watch, complemented by an entire collection of apparel and accessories.
The Audemars Piguet x Travis Scott Royal Oak, comes in a novel ceramic case design and a noteworthy element adorning the watch is found on its moon phase, featuring a luminous rendition of Scott’s Cactus Jack logo—a sombre smiley face with its mouth sewn shut.
Audemars Piguet  X Travis Scott
Photo Courtesy: Audemars Piguet
In addition to the watch, Travis and AP will unveil a revamped collection encompassing hoodies, tees, jackets, pyjamas, shorts, and caps.
Glenmorangie X Shivan & Narresh Delicious Living
Glenmorangie X Shivan & Narresh Delicious Living
Photo Courtesy: Glenmorangie
Glenmorangie has teamed up with the amazing designers Shivan & Narresh to bring you something truly special – ‘Delicious Living.’ A collection of super fancy couches that go beyond your regular luxury experience, giving a whole new meaning to the art of living, especially for all you luxury-loving folks in India.
The collection is like a beautiful symphony of flavour and design, carefully put together to capture the essence of Glenmorangie’s exquisite single-malt Scotch whisky. Each piece is like a work of art, pushing the boundaries of what a couch can be. These not-so-basic couches are designed to be the centrepiece of your space in bold vibrant hues.
Glenmorangie X Shivan & Narresh Delicious Living
Photo Courtesy: Glenmorangie
Let’s talk about two showstoppers from the collection – the ‘OakSwirl’ and the ‘Infinity Swirl.’ The ‘OakSwirl’ is a nod to the whisky’s maturation process in oak barrels, with earthy tones and rich textures that just scream indulgence. On the other hand, the ‘Infinity Swirl’ is all about the mesmerizing ritual of swirling whisky in a glass, embodied in a couch that’s visually as dynamic as the whisky experience itself.
And it doesn’t stop there. There’s an exclusive art print called ‘Swirlscape’ that captures the vibrant world of Glenmorangie. Shivan Bhatiya, the Head Designer at Shivan & Narresh, is over the moon about this collaboration. He says, “Working on this project with Dr. Bill and stepping into the world of Glenmorangie has been nothing short of amazing. ‘Delicious Living’ is our way of inviting everyone to celebrate every moment, big or small, with a touch of luxury. It’s not just furniture; it’s a lifestyle.”

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Arushi Sakhuja


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