The Season’s Most Exciting Liquor Launches

The global spirits landscape is entering a refined new chapter as iconic houses and ambitious newcomers unveil launches designed for the modern luxury drinker. Premiumisation continues to shape the industry, with brands introducing expressions that balance heritage craftsmanship with contemporary taste and a sense of cultural storytelling. Read on for our curated lineup of new offerings.

Xclamation by Pernod Ricard India

Founded in 1975 through the merger of two historic French spirits houses, Pernod and Ricard, Pernod Ricard has grown into one of the world’s most influential wine and spirits groups. Adding to the vast portfolio of more than 240 premium brands including Absolut Vodka, Jameson Irish Whiskey, Chivas Regal and more, the brand recently launched Xclamation, a new premium label spanning whisky, rum, brandy, vodka and gin. Positioned at a unified price point and within the premium-admix segment, the brand is designed to appeal to a new generation of drinkers seeking versatility in their choice of spirits, Seagram’s Xclamation reflects the company’s strategy to expand its presence in India’s evolving premium yet accessible segment while maintaining an aspirational edge.

Price: Approx ₹700 to ₹900 depending on the variant and state

Johnnie Walker Red Soul by Johnnie Walker

The iconic Scotch house introduces Johnnie Walker Red Soul, a sweeter and smoother extension of the brand’s classic Red Label. Crafted by Master Blender Emma Walker, the new expression has been designed to offer a more approachable style of Scotch for emerging whisky drinkers. Built around notes of vanilla sweetness, caramel and gentle oak, Red Soul delivers a vibrant and versatile profile intended to shine in mixed serves as well as casual sipping. The rollout remains limited for now, with global availability and an India launch yet to be confirmed.

Price:₹2,600–₹2,800 approx (Currently available in select markets)

Goan Craft Spirits: Cashew Feni, Coconut Feni and Ouro

Celebrating India’s rich distilling heritage, traditional Goan spirits are increasingly finding a place in premium conversations. Cashew Feni and Coconut Feni continue to represent centuries-old coastal distillation practices, while contemporary expressions such as Goa Heritage Distillery’s spiced variant, Ouro, brings a modern interpretation to the category. As global interest in indigenous ingredients grows, these spirits highlight the complexity and cultural depth of India’s regional craft distillation traditions.

Price:
Cashew Feni approx ₹1000 to ₹1400
Coconut Feni approx ₹900 to ₹1200
Ouro Spiced Feni approx ₹1300 to ₹1800 depending on the state

Rangeela Vodka by Allied Blenders and Distillers

Introduced by Allied Blenders and Distillers in collaboration with actor Ranveer Singh, the brand channels a youthful and energetic spirit aimed at contemporary consumers within India’s urban drinking culture. With bold visual identity and a smooth, modern flavour profile, Rangeela Vodka positions itself as a lifestyle-driven offering for a generation that increasingly associates spirits with culture, celebration and social experiences.

Price: Approx ₹2200 to ₹2600 depending on the state

El Jimador, Herradura and Benriach by Brown Forman

Looking ahead, Brown Forman is preparing to introduce globally renowned tequila labels El Jimador and Herradura alongside the acclaimed single malt Benriach in the coming years. The planned launches highlight the growing appetite for premium tequila and distinctive Scotch expressions among sophisticated drinkers in emerging luxury markets.

Price: TBA

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