India’s largest luxury car maker Mercedes-Benz announced the localization of a Mercedes AMG model in India. AMG is Mercedes-Benz’s performance sub-brand that has a wide portfolio of performance limousines, performance SUVs, SUV Coupés, and sports car in its wide portfolio in India.
The first Mercedes-AMG product to roll-out of the assembly line from Mercedes-Benz India will be the AMG GLC 43 4MATIC Coupé. The ‘made in India’ AMG GLC 43 4MATIC Coupé.
Commenting on this strategic announcement, Martin Schwenk, Managing Director & CEO, Mercedes-Benz India stated, “The AMG brand over the years has become synonymous with performance motoring in India and remains highly aspirational. The decision to locally produce AMG in India underlines Mercedes-Benz’s clear roadmap for the Indian market and our long-term commitment to our Indian customers. We want AMG to be more accessible to the potential customers and play a bigger role in our overall portfolio we offer in India. This decision is an important milestone towards strengthening our AMG ambitions in India further.”
He added that The AMG GLC 43 4MATIC Coupé is an important model in Mercedes’ portfolio, having the distinction of being one of the highest selling AMG models in India. “We are proud to introduce this dynamic SUV Coupé for our Indian customer now in its ‘made in India’ version. The addition of the stylish AMG GLC 43 Coupé will further cement our strong position in the performance SUV segment. We are confident, the launch of the locally produced AMG GLC 43 4MATIC Coupé will drive in value and aspiration for our customers and help the dynamic SUV Coupé retain its top preference among the discerning AMG customers.” elaborated Mr. Schwenk.
. AMG GLC 43 4MATIC Coupé will be the first AMG product to roll-out of the
assembly lines at Mercedes-Benz India’s production facility in Chakan, Pune
· High flexibility of the production facility with NGCs, Sedans, SUVs, and now
AMGs to be manufactured in one facility
· Mercedes-Benz India currently produces 10 CKD models across segments in its
state-of-art production facility in Chakan, Pune
· AMG performance vehicles introduced in 2010 in India, are currently imported as
CBU (Completely Built Units)
· The current AMG portfolio in India comprises the 43, 53, 63, and GT series of
high performance vehicles across different body shapes
Stories you may like