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April 16, 2024

Anita Dongre’s new collection marries Indian heritage with contemporary style

Jaipur Love, Anita Dongre’s newest collection for the festive season takes you through a sartorial journey of the pink city, Jaipur. For the couturier who has a personal connection with the city where she grew up, Jaipur is still untouched by modernity. A saga of romanticism and rich heritage is translated into Dongre’s designs and patterns, where resplendent Rajasthani architecture comes alive.

As the onset of festivities and celebration, her festive winter ’19 line packs luxury for everyone – lehengas and sarees for women, sherwanis and jackets for men and kids.

Anita dongre Jaipur Love FW 2019

Blending the traditional and contemporary craft, the label has married the vibrant 21st century with ancient Indian era.

Anita dongre Jaipur Love FW 2019

A wave of colours and culture, the palette of Jaipur Love borrows a range of creams, whites, bright and blush tones inspired from the city’s sunset and palace interiors. The exquisite embroideries take you on a stroll to the lush green gardens, architectural elements and the melange of Rajputana and Mughal styles, where peacocks, foliage and geometric motifs prominently stand out.

Anita dongre Jaipur Love FW 2019


Explore elegantly cut bridal lehengas in trend-worthy colors like purple, sophisticated ivory, royal red, mint green and muted pink and white. Fashion connoisseur Dongre paired the designer ensembles with fine jewellery pieces from her sub-label, Anita Dongre Pinkcity.

Anita dongre Jaipur Love FW 2019

A liberal use of handcrafted jhumkis, studded earrings, chandbalis, necklaces, kadas and bangles, kamar bandh and head accessory has enhanced the festive concept.

The wedding season is fast approaching and these statement looks make for an absolute pick if your style sensibilities match the Indian aesthetics imbued with a modern outlook.

Anita dongre Jaipur Love FW 2019

Anita Dongre shares, “we consider ourselves fortunate to witness love stories that span across continents and cultures. In the Pink City of Rajasthan, our stories connect back to each other and we find our inspiration—our Jaipur Love.”

Pratishtha Rana


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