Aryan Khan’s D’YAVOL X Makes its Luxury Eyewear Debut
- Fashion Featured
Yashita Damani- 5 minutes read
D’YAVOL X enters a luminous new chapter with the launch of its first Luxury Eyewear Collection, marking the brand’s expansion into an always-on category after cult-favourite streetwear drops that sell out within hours.
Co-created by Shah Rukh Khan and Aryan Khan, the lineup translates a lifelong love for sunglasses into a design language that blends cinematic influence with contemporary luxury. “Eyewear has always been deeply personal to me– it’s how I see the world,” says Khan. “Watching the collection evolve from sketches to beautifully crafted frames has been incredibly fulfilling.”
Each frame is handcrafted in Japan using pure titanium and premium acetates, paired with ZEISS lenses for superior optical clarity. The collection debuts five distinct styles – Shift, Now/Then, Layered I & II, Switch and Grand Tour: each rooted in precision craftsmanship, enduring comfort and quiet confidence.
Devil in the Details
What stood out instantly for me beyond the frames themselves, was the detailing. Even the lens cloth is designed like a collectible, printed with the image of a wolf wearing sunglasses, a mischievous emblem echoed in select limited-edition engravings that read “a wolf in wolf’s clothing”: a blunt, self-aware reversal of the old proverb, and a nod to the brand’s unapologetic spirit.
From the disciplined precision of Shift, to the cinematic timelessness of Now/Then, and the quiet structural depth of Layered, every frame feels like a faithful expression of a sharply articulated vision.
Priced between ₹28,000 and ₹41,000, the collection reinforces D’YAVOL X’s position at the forefront of Indian modern luxury, marrying global expertise with a bold Indian creative identity. Artisanally crafted in small batches, the eyewear will be available worldwide exclusively online.
With this launch, D’YAVOL X does more than introduce a product category, it sharpens its vision for what Indian luxury can become: intentional, internationally fluent and of course, unmistakably cinematic.
Check the collection here.
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