The tree-shaped Palm Jumeirah island extending off Dubai’s coast is a total of 5.72 square kilometres of sheer luxury. It has swish apartments, sprawling villas, swanky hotels and the best of global cuisine outlets. Standing tall in a coral hue at the crest of the island is the luxury resort Atlantis The Palm. A section of the resort’s 1.4-kilometre coastline is now one of the city’s best spots to be.

The resort has collaborated with Addmind, a hospitality group that is the name behind a long list of beach clubs, lounges, bars, night clubs and restaurants across the United Arab Emirates and Lebanon. The new club at the Atlantis will be the third WHITE venue by the company, with existing ones in Beirut and on the rooftop of the Meydan Racecourse Grandstand in Dubai.
Come November, the WHITE Beach at Atlantis, The Palm will be the premium entertainment venue for the upper crust of Dubai as well as jetsetters from the world over that visit this desert playground for the rich and famous. With multiple beach areas, a spot for live events, a restaurant featuring a prime rooftop section, and a sea-facing infinity pool; the club has something for everyone; whether you’re a party animal or like to spend your holiday with some R&R under blue skies.

This multifunctional feature of WHITE Beach can especially be observed by spending an entire day here. By day, one can enjoy the tranquil oasis with its rustic, Mediterranean aesthetic glimmering under the desert sun. The general design is heavily accented with natural elements to provide guests with a serene environment to put their feet up, whether on day beds at the poolside, or under a shaded, beachside pergola. All this unwinding sure builds up an appetite, which can easily be satiated at the elegantly designed Mediterranean restaurant with a rooftop that provides stunning views out onto the water, with the Dubai skyline as the backdrop. Mediterranean fare is served on large, communal tables in preparations that are straightforward, but created with gourmet fineness.

As the hours go by, with a signature soulful soundtrack playing in the background, the sun sets over the city with a resident DJ harmonising with the colours of the sky. Soon enough, the music catches onto a different beat as WHITE Beach becomes party central. Every evening sees a new event featuring international and local artists to make you dance the night away; a feat has become Addmind’s forte over time.

Dubai is no stranger to some of the best destinations for leisure, as well as nightlife. And this collaboration has brought the two together to create WHITE Beach; a relaxation-cum-party venue in a resort known for its opulence, on some of the most high-priced real estate in the world.