Bulgari introduces a limited-edition ‘Kada Bracelet’ in India

By Anushka Manik

When it comes to luxury brands introducing pieces inspired by India, seamlessly blending Indian aesthetics with haute couture, Bvlgari consistently stands out. In 2019, they made a significant impact by merging conventional and contemporary styles, launching a stunning mangalsutra tailored for the modern Indian bride. Well, the brand has once again paid a tribute to Indian culture with the recent introduction of its ‘B.zero1 Kada Bracelet’, exclusively crafted for the Indian consumer market.

Image Courtesy: Bvlgari

This intricately designed jewelry piece pays homage to the traditional Indian bangle, the Kada, and is meticulously crafted in dazzling yellow gold. Serving as a captivating tribute to India’s enduring cultural connection with precious metals and stones, the bracelet symbolizes “modern India” by blending deep-rooted traditions with contemporary global perspectives.

Image Courtesy: Instagram/ayushmannk

In line with the visionary codes of B.zero1, the bracelet embodies the concepts of movement, circularity, and light through a spiral design that exudes strength and determination. Uniquely designed to be more voluminous than the conventional B.zero1, the bracelet provides men with the flexibility to pair it with watches, other bracelets, or wear it as a standalone statement piece. Its versatility extends to effortless pairing with both casual and formal attire, as well as traditional ensembles.

Endorsed by Ayushmann Khurrana, the 18 Kt yellow-gold piece was unveiled in Mumbai on January 16th, 2024, with a price tag of an impressive 12 Lakh.

Image Courtesy: Bvlgari

Image Courtesy: Bvlgari

Commenting on the occasion, Jean-Christophe Babin, Bvlgari CEO, said, “With this important launch we wish to honor the Kada, recognizing its eternal meaning deeply rooted in Indian culture. The B.zero1 Kada bracelet is a jewel that embodies contemporary design and tradition at the same time, maintaining the consistency of the past reinterpreted in a contemporary form and with the same spirit of India, of yesterday and today. It’s an honor to have Ayushmann Khurrana on our side as Bvlgari’s India Friend of the Brand; a multifaceted talent whose dedication to his craft and his appreciation for India’s diverse culture make him the perfect embodiment of Bvlgari’s vision.”

The newest ambassador for the brand and a dearest friend, Ayushmann Khurrana, expressed his connection with the new creation and the deep intrinsic meaning hidden in it: the celebration of life’s authenticity. He addressed the way his creative expression helps him connect with infinite opportunities, paving the way for his aspirations and values. “Being a part of this incredible campaign that blends tradition with modernity has been truly inspiring. The B.zero1 Kada Bracelet is a symbol of boldness and individuality. It’s about embracing our roots while stepping into the future. I’m thrilled to be part of this project that celebrates the fusion of tradition and modernity.”

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