Ruhi Gilder
On Louis Vuitton’s birthday on August 4th, the brand kicked off their #Louis200 celebrations, in honour of the founder’s 200th birth anniversary. One part of the revelry includes 200 collaborations with global visionaries, using Louis Vuitton’s iconic trunk. Each collaborator was given a trunk of the same size as the original measurements, 50 x 50 x 100 centimetres, which debuted in 1858.
Luminaries selected for this prestigious collaboration include Drake, BTS, Nigo, Marc Jacobs and architect Nuru Karim.
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The trunk has always been at the centre of the brand’s illustrious history. For his bicentennial birthday, the brand is pulling out all the stops by creating exclusive versions of the piece. BTS’ trunk features a multi-coloured striped design with the LV monogram logo in the middle. All four sides of the trunk are decorated with the label’s logo. Another visionary, the collective BURP’s art-inspired piece features an intricate caricature of Louis made with vegetables and herbs.The 200 trunks will be digitised and shared across Louis Vuitton’s social media platforms, before going to auction at Sotheby’s this December.
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The festivities also include the release of a special book, a documentary, and an NFT game. Artist Alex Katz will paint a large-scale three-panelled artwork of Louis Vuitton. French writer Caroline Bongrand will release a fictional novel based on his historical facts titled “Louis Vuitton, L’Audacieux.” An Apple TV documentary on Vuitton, named ‘Looking for Louis’, will be broadcasted in December. The brand has also launched a video game featuring the brand’s mascot, Vivienne. In the game, users must complete quests to reach a special birthday celebration. Some lucky players will even have the chance to find ten NFTs designed exclusively by Beeple.
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