Pratishtha Rana
One of the oldest luxury jewellery brands in India, Jaipur’s Birdhichand Ghanshyamdas is known for its expertise in crafting ornaments and fusing Indian heritage with exceptional cuts and colours. The Jaipur label designs handcrafted rings, necklaces, earrings, maang tikkas, bracelets and bridal jewellery.
Birdhichand Ghanshyamdas’ latest lookbook exhibits a rich fusion of tradition, art and modern silhouettes in bright pink and red and muted green and blue gems decked in pure gold jewellery. The regal collection is a mix of light and heavy pieces, adorned with floral and elephant motifs to essentially depict the eclectic Rajasthani artwork.
A magical match for the brides, the neckpieces and bracelets are intricately carved in and out, and its fine-looking stud and long earrings demand attention, whereas the maang tikkas romance with right patterns and colours. The collection features something for everyone.
The luxury jewellery house takes pride in an array of its signature elements, Hunar, Adrishya, Aranya, Aks, Amer, Adaa and Delhi Durbar, nostalgic designs, which go beyond imagination and breathe the olden air wrapped in the extravagance of golds and diamonds. For the heritage label, the jewel craft is about drawing inspiration from life and its conventional traits, to finally render it as a part of Birdichand Ghanshyam’s clan.
Tracing the majestic history of the luxury label that started with a store at Johri Bazaar in Jaipur to the second establishment in Mirza Ismail Road and now the third one in New Delhi, Birdhichand Ghanshyamdas is today unarguably a renowned Jewellery name in India.
