For nearly two decades, Label Ritu Kumar has celebrated the Indian textiles through her indigenous designs. The veteran designer borrows heavily from traditional weaves and embroideries taking Indian craft to the world. The designer has been celebrated for her remarkable collection of Indian wear that combine luxury and sophistication while remaining authentic. And now, Label Ritu Kumar is all set for a new chapter with her first active wear collection.
Featuring Shanaya Kapoor as the face of the collection, the new active wear line is a ‘Cool-girl collection with a feminine spin’. Ritu Kumar has always tailored her designs for the contemporary urban woman, and her new athleisure line is not different.
Translating her signature prints onto co-ords, the new active wear collection draws statement floral prints on soft pastel-hued silhouettes – polo T-shirts, pleated skirts and lace blouses that add a fun spin to sporty.
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