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June 19, 2024

Edgy, new fashion brands to watch out for

Aliya Ladhabhoy


A young leather accessory brand, Kaeros has already made a splash in the fashion world by showcasing at Lotus Make-Up India Fashion Week 2019 and India Couture Week 2019 in collaboration with designers, Pankaj & Nidhi. Co-founded by Kritika Aggarwal and Shreeda Chakraborty, the accessory label experiments with shapes, colours and textures to present out-of-the-box bags. Take note of their pyramid bags as well as their
brightly coloured hoop bags that are definite conversation starters.

Moi Vibe

Launched in October 2019, Moi Vibe is a new brand that offers minimalistic pret jewellery with an Indian soul through its website. An offset of Ahmedabad-based Aurus Jewels, the co-founders Puja and Kunal Shah felt that there was a lack of
designer handcrafted jewellery with fair pricing being offered on e-commerce platforms. They decided to curate a selection of absolutely practical wardrobe essentials one must have. The Shahs want fine jewellery buying to be a fun experience and something that women can wear daily. “While our design ethos is inclined towards Indian techniques, our muse is a global woman,” say the co-founders. They aim to take the brand international in 2020.

Studio Krasi

Young brand Studio Krasi by Nikita brings the art of Lucknawi handicrafts to contemporary prêt wear. On the store’s website, one will find chikankari (shadow work) and mukaish work accents on tops, dresses, jackets, pants, skirts and more. Crafted using the softest fabrics, there is a high focus on comfort and style. The clothes are designed in such a way that if one gets bored of the garment one can re-dye it in colour to give it a different look. The designer is also cognisant of fabric waste, using leftover scraps to create new garments.


Neha Kumthekar and Anshul Sood first started Oceedee in 2016 as an online customised 3D shoe designing studio. In the summer of 2018, they launched their first collection and have been coming up with unique collections ever since. Always up for collaborations, designer Rahul Mishra teamed up with the footwear brand in 2017 for his Parizaad collection and once
again in 2019 for Village Diary. They have also collaborated with American designer Leanne Marshall for her New York Fashion Week collection in 2018. This year, they have launched over six collections that are handcrafted using old-age traditions. From work wear to casual and bridal to festive, they infuse each collection with their minimalistic design ethos.

Pratishtha Rana


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