Louis Vuitton’s Pre-fall 2020 campaign stars Deepika Padukone, Sophie Turner and Emma Roberts

Pulp fiction takes a designer spin in Louis Vuitton’s pre-fall 2020 series, starring so many celebrities. LV got Deepika Padukone, Sophie Turner, Emma Roberts, Doona Bae, Jaden Smith, Chloë Grace Moretz and Jennifer Connelly and 16 other celebrities to model for the new fashion edit. Each artist is the protagonist of his/her campaign shot, highlighted with eye-catching illustrations of movie posters and book covers.

Conceptualised by Nicolas Ghesquière, Creative Director of the house of Louis Vuitton, in this campaign, fashion becomes a novel and ensembles narrate their own tales, spooky yet glamorous, fictitious yet real.