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June 20, 2024

Indian luxury and lifestyle influencers whose content you must follow! 

Ruhi Gilder
These fashion, travel, beauty and lifestyle influencers are revolutionising the consumer industry as we know it. Here are some of the most popular bloggers and content creators you must follow for a daily dose of style inspiration.
Masoom Minawala Mehta  
Masoom Minawala
Photo Courtesy: Masoom Minawala / Instagram
Chirpy, fun and fashionable; those are the perfect words to describe blogger Masoom Minawala. Now a globally celebrated influencer, she is India born but currently based in Belgium. The fashion powerhouse recently attended Cannes Film Festival 2021 in a stunning Manish Malhotra outfit. Minawala is one of the old stalwarts in blogging, starting her journey almost a decade ago, when the word influencer didn’t mean what it does now. Her content though, is nothing but fresh and she collaborates with luxury fashion houses like Louis Vuitton, Dior, and Bvlgari, as well as brands like Estée Lauder, Samsung, BMW, and Airbnb. 
What we love: Her love for homegrown Indian brands, as well as her style tips videos and reels are our favourite part of her feed. The blogger even talks about age-old Indian textiles, how they are crafted and shows her followers how to style them with panache. 
Diipa Büller-Khosla


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A post shared by Diipa Büller-Khosla (@diipakhosla)

Diipa Büller-Khosla is another blogger who is Indian but based in Europe. She now lives in Amsterdam, where she just gave birth to a baby girl. The birth of Dua, added mommy blogger to her already long list of titles. Büller-Khosla’s Instagram feed gives us some major wanderlust, as it features vacations in Maldives, picturesque views of the famous Amsterdam canals and the rolling hills of Tuscany.  
What we love: We love the way this fashion-forward influencer has tackled questions surrounding motherhood. She recently made a statement with a post of her wearing a couture gown for Cannes Film Festival, but with breast pumps attached, speaking about breastfeeding.    
Aashna Shroff  
Photo Courtesy: Aashna Shroff / Instagram
This Bombay gal’s content is millennial goals. Not only is she fashionable, Shroff also offers tips on beauty and skincare. Her photos shot in picture-perfect locations around the city, make you want to explore Mumbai more. She has collaborated with brands such Estee Lauder, Clinique, Kerastase, and even launched a shoe collection with The CAI Store. 
What we love: The London College of Fashion graduate feed has a great mix of fashion, beauty and travel. You can always count on her for some style inspiration and self-care tips.  
Juhi Godambe Jain 


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A post shared by Juhi Godambe Jain (@juhigodambe)

Starting as a fashion blogger Juhi Godambe went on to launch her own fashion line, Arabella. Godambe covers fashion, beauty, fitness, travel, lifestyle and has 485k followers on Instagram. The style diva has collaborated with brands such as Nike, Gucci, Label Ritu Kumar, and L’Oreal among many more.  
What we love: Her recent wedding photos are a dream-worthy, and her honeymoon photos have been giving us real FOMO. Plus, her travel looks are definitely style goals. 
House of Misu  
House of Misu
Photo Courtesy: House of Misu / Instagram
Best friends Mitali and Summiyya balance and complement each other like only best friends do. The pair talk about travel, food, beauty, fashion, and home décor without skipping a beat. They have been blogging since 2011. 
What we love: The duo always manages to keep their content elegant. Plus, it’s always great to see two besties chronicling their life and journey together.  
Natasha Luthra


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A post shared by Natasha Luthra (@natasha.luthra)

 Content creator Natasha Luthra dials up the glam quotient on her Instagram page. Starting her page as a creative outlet, the Finance graduate now has 239k followers. The fashionista has collaborated with names such as like Jade, Coach, Payal Singhal, Moet and Chandon.   
What we love: Luthra creates content around styling basics such as how to flaunt an LBD, types of jeans you must invest in and so much more!  
Sonam Babani 


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A post shared by Sonam Babani (@fashioneiress)

 This celebrity stylist and luxury consultant has worked her way up to 131k followers on Instagram. Completing 6 years of her blog recently, this fashioneiress also creates drool-worthy travel content taking her followers on a trip around the world. 
What we love: The sense of personalisation and attention to detail Babani brings to her content is amazing! Her sense of style screams luxury and poise. 
 Rizwan Bachav 


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A post shared by Rizwan Bachav (@rizwanbachav)

Louis Vuitton, Dior, The Collective, BMW, Panerai are just some of the brands Rizwan Bachav has collaborated with in the past. The investment banker loves his watches, cars, and is a huge sneakerhead, as is evidenced by his varied Instagram feed. 
What we love: Bachav’s IGTV review videos are a must-watch for anyone interested in watches, cars and men’s fashion. 
Maia Sethna Malhotra


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A post shared by Maia Sethna Malhotra (

Luxury blogger Maia Sethna covers fashion, beauty, and travel on her overwhelmingly aesthetic feed. The blogger loves to support local brands, and has given a platform to brands like Label Ritu Kumar, AA Living, Needledust and The Boozy Button.  
What we love: Maia’s curated looks for each occasion provide a dose of style inspiration. Not only her outfits, but her makeup looks are also chic and fun! 
Riaan George  


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A post shared by Riaan J. George (@riaangeorge)

Voted Cosmo’s Best Luxury Blogger, Riaan George is one to watch out for. He reviews all things luxury including new cars, technology launches, men’s fashion and beauty. The blogger has collaborated with brands such as Nykaa Man Luxe, Volkswagen, Mercedes, and Apple.  
What we love: Always relatable, his content is endearing while also being informative. Men who want to know more about skincare and fashion should definitely check out George’s page for inspiration. 
Also read: 
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Ruhi Gilder


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