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May 18, 2024

Photo Courtesy: Arpita Mehta

Inside the sprawling new Arpita Mehta store in Delhi

Renowned designer Arpita Mehta is finally opening a store in the capital! Launching her eponymous label in 2009, Arpita Mehta is best known for her flattering take on Indian wear that views fashion as a form of self-expression to make the wearer feel confident and beautiful. And ever since, she has become a new-age force to be reckoned with. The label’s minimalist yet fashion-forward fare brings about a seamless blend of ethnic and contemporary designs that enhances the feminine silhouette. Arpita Mehta’s name has consequently become synonymous with her signature aesthetic of hand-embroidered mirror work ensembles in trendy cuts and eclectic colour palettes. Over the years, her collections have been trendsetters and have often dictated the ‘it’ look for festive seasons and bridal couture. The new outpost in the capital further adds to her hold within the Indian fashion industry.

Arpita Mehta
Photo Courtesy: Arpita Mehta

Known for her innovative designs and timeless creations the new store at DLF Emporio embodies a cosy vibe with a warm and colour palette. From contemporary fashion to bridal heirlooms, the store encompasses it all. Hues of maroon, olive green and cream enliven the store, while her signature pieces and statement constructions lure the customers.  But what makes the space stand out, is a touch of old-world charm that contracts the modern designs. Embracing minimal structural changes, the store’s design highlights the harmony between old and new, showcasing a floor arrayed with meticulously chosen rugs that reflect the brand’s commitment to craftsmanship. The decor, from the silk-fringed sofas and ottomans to the vibrant ambiance, mirrors the intricate detailing of Arpita Mehta’s creations, making the store itself a work of art that compliments the designer’s fashion offerings.

arpita mehta
Photo Courtesy: Arpita Mehta
Arpita Mehta
Photo Courtesy: Arpita Mehta

 

Following the triumphant launch of her flagship experience in Mumbai, the store borrows inspiration from the Mumbai store. Unlike its Bombay predecessor, the store features a vibrant blend of colour and texture, crafting a unique and inviting atmosphere. Crafted by Ravi Vazirani, who collaborated with Mehta on her Mumbai flagship, the space takes a more embellished approach with minimal structural intervention. Vazirani explained, “We made minimal structural changes. The floor is adorned with a blend of old and new rugs, celebrating craftsmanship and textiles, perfectly complementing the artistry and workmanship of the brand’s garments.” Adding further, the designer elaborated, “We’ve tried to integrate design elements such as the fringe detailing adorning our outfits extending to the store’s decor with delicate silk fringes that edge the sofa and ottoman. It celebrates simplicity and taste, a testament to all things beautiful. This store exudes an old-world charm, providing a captivating contrast to the modern design of its offerings.”
store interios
Photo Courtesy: Arpita Mehta
The boutique will feature Arpita Mehta’s iconic designs, including her coveted jacket dresses, ghararas, and lehengas in timeless ivory and obsidian shades embellished with her iconic mirror work and contemporary silhouettes. Additionally, the store will introduce a fresh Spring-Summer collection, inviting fashion enthusiasts to explore and embrace Arpita Mehta’s vision of luxury and elegance.

Arushi Sakhuja

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