International auction house Sotheby’s on March 13 will put on sale a one-of-a-kind bottle of D’USSE® Cognac in New York. Bottled in celebration of popular American rapper Shawn ‘JAY-Z’ Carter’s 50th birthday, the proceeds will go to the Shawn Carter Foundation to help individuals facing socio-economic hardships to further their education at institutions of higher learning.
Signed by JAY-Z, ‘Bottle No. 1’ of 1969 Anniversaire Limited Edition Grande Champagne Cognac is estimated to fetch $25,000 to $75,000. It comes housed in a diamond-shaped cut crystal bottle with 24-karat gold leaf wrapping on the neck and decorated with the symbol of Le Croix de Lorraine, the historic French emblem of courage, honour and perseverance.
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Sotheby’s ‘Bottle No. 1’ is the only bottle in the collection to also carry JAY-Z’s engraved signature and the first to be made available for public sale as part of the company’s first dedicated live spirits sale in New York.
The liquid comes from one of the oldest and most storied Cognac houses in France, the prestigious Château de Cognac, under the supervision of one of the world’s greatest authorities on Cognac, Cellar Master Michel Casavecchia.
Speaking of the special Cognac bottled for his 50th birthday, JAY-Z said “When our Cellar Master, Michel Casavecchia, discovered the aged liquid at the Château de Cognac and explained how truly one of a kind it is, it was important to me to honour it by doing something that would celebrate its singularity. Once that barrel is emptied, there’s no way the liquid can be recreated.”
The rapper added that the whole process behind the 1969 Anniversaire collection reminded him why he got involved in the spirits industry in the first place – to create something that will stand the test of time. “It means a lot that we’re finally able to share the D’USSÉ 1969 Anniversaire Limited Edition with the rest of the world, and we’re proud to auction the first bottle in the collection with Sotheby’s to benefit The Shawn Carter Foundation,” he added.
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Jonny Fowle, Sotheby’s Spirits Specialist, said “We have seen an increasing rise in demand for Cognac in recent years, from the oldest and most valuable vintage Cognac sold at auction to ultra-premium brands. We are delighted to support the Shawn Carter Foundation with the sale of this highly special bottle of D’USSÉ Cognac. As we have recently expanded our sales of spirits, there is no better time to offer this special lot in New York.”
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