Even as the year comes to an end, the holiday season continues. Many jewellery brands are looking to capture the market during this time and increase sales. As for the customers, after spending all these months in work from home clothes and loungewear, people might now be looking forward to lift their spirits and wardrobes by adding good pieces of jewellery for the upcoming festivities.
Gifting during the pandemic has also seen a shift; experiential gifts have made way for easier and safer gifts like jewellery, which can be easily worn for virtual events and stored for future use. It’s a gift without an expiration date. It has also facilitated a change in the dynamics of several relationships, which may also result in the increased purchase of holiday jewellery.
CNBC recently mentioned American market research company, NPD group’s data in a story, that says jewellery sales were down by 30% from March – October and the holiday season could just be what the jewellery industry needs at the moment.
And to keep in tune with this, luxury jewellery brands have started releasing their holiday collections. From romantic couple jewellery to signature bracelets, there’s a little sparkle for everyone out there. And we have rounded up some of the best holiday jewellery collections for you. Gift it to yourself or buy it for a loved one; take a look!
Bvlgari’s B.zero1 ring draws inspiration from the Colosseum and makes for a unique piece with its distinctive spiral. Their holiday collection also has a Serpenti Viper bracelet, a tribute to the brand’s spirit animal, representing wisdom, vitality, and seduction.
Graff’s holiday jewellery has different kinds of elegant rings ranging from their Twombly collection, inspired by the artist Cy Twombly’s calligraphic paint strokes to the spiral rings representative of everlasting, intertwining love to the threads rings that feature sleek rows of diamonds intersecting in a criss-cross design reflecting fate and crossing of paths.
Tiffany & Co.
Tiffany & Co.’s T smile collection is perfect holiday jewellery. Drawing inspiration from the universal symbol of joy, these designs feature a delicately curved motif of Tiffany’s T mimicking the expression of joy.
Cartier’s holiday collection has their iconic Cartier gifts like the Trinity ring and Panther motif jewellery. It also has For her, For Him and Personalise with Love gifting options.
Jewellery from Monica Vinader defines minimal elegance. The British luxury jewelry brand has several options from riva hoop rings to diamond bracelts to charming neck pieces, perfect for virtual event or just holiday dressup!
Pandora’s holiday collection ranges from classic holiday motifs to celestial-inspired shapes. Pandora’s Passion Collection and Timeless Collection will get you ready for any style any time.
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