Karl Lagerfeld, the iconic brand comes to India in collaboration with Cover Story

Pooja Patel

One of the most iconic fashion brands Karl Lagerfeld, known for the classic black and white apparels, has some great news for fashion-lovers in India. The European titan has collaborated with the homegrown brand Cover Story by the Future Style Lab (a subsidiary of The Future Group).

With two collections a year, Karl Lagerfeld’s timeless and signature styles – ready-to-wear and accessories – will be available at Cover Story’s standalone stores in multiple cities in the country. The collaboration was announced last Friday, 18th, at a South Mumbai hotel, with the launch of their Fall-Winter 2019 collection of clothes and accessories. 

“During his lifetime, Karl Lagerfeld influenced multiple generations of women with his inimitable design philosophy. A mix of Parisian chic, with a touch of the avant-garde—this ethos is reflected in the eponymous label that fashion-enthusiasts across the world have come to love and revere,” said Manjula Tiwari, CEO, Cover Story. As a brand, Cover Story has always believed in the substance of style, she adds. 

The first look presentation had a hint of the glamour of Paris, which also featured Sonam Kapoor Ahuja, who wore a bold black layered bandeau dress. The rock-chic collection has sequins ad bodycon silhouettes, tux detailing, chains and studs, black sequinned wide-leg jumpsuit, an androgynous tuxedo suit, a tuxedo-dress juxtaposed with a georgette sleeve, a deep red halter-neck knitted dress paired with a studded leather jacket, trench-coats, leather jackets and logo sweatshirts.  

“At Karl Lagerfeld, we have always celebrated the individual spirit that shapes a woman’s sense of style. On the cusp of then and now when it comes to fashion, the Indian woman and her sartorial preferences are truly unique!” says Caroline Lebar, Head of Image and Communications, Karl Lagerfeld. She adds that it is an exciting time to be able to engage with the Indian market and it’s great to work with a like-minded partner like Cover Story.

The collection has been designed keeping in mind Indian body types as well as seasonal and cultural preferences. The designs revolve around minimalist aesthetics fashioned in a monochrome palette.