Lladró opens its second largest boutique in the world in Delhi
- Featured Lifestyle Retail
Ismat Tahseen
- 6 minutes read
Ismat Tahseen
If there you see a beautiful home space, chances are it will have one or more Lladró pieces in it. The Spanish brand, dedicated since 1953 to the creation of art porcelain figurines, is on the lust-list for almost every art and opulent décor enthusiast. And now, on its 70th anniversary, the company has opened its second largest boutique in the world in New Delhi. What’s interesting is that it’s based on the experiential concept introduced earlier this year in New York. Surrounded by well-known luxury brands like Swarovski, Gigi, Bang & Olufsen, AUX Home and Fennel, among others, the mission of the new store is to become a must-visit destination for interior designers and architects, private customers and lovers of art and design.
What’s in store
The new Lladró store is spread over three storeys, making it Lladró’s second largest point of retail in the world. Strategically located on MG Road, a popular area for shopping for interiors, the boutique displays Lladró collections from its Heritage, New Concept and Lighting lines. Reflecting the brand’s current diversity, the boutique offers the complete range of Lladró porcelain creations, from its striking large High Porcelain works to contemporary sculptures, accessories and home fragrances, as well as its lighting line.
Walking through the premises is a complete treat. On the ground floor, you will find contemporary creativity of the New Concept line, including pieces designed by renowned international artists and designers like Jaime Hayon. These works are on display side by side with the magic of light in porcelain in the brand’s lighting collections. The second floor highlights the traditional legacy of Heritage pieces. This space showcases the breadth of the brand’s creative universe with a special focus on the series Spirit of India, whose pieces capture the values and attributes of Hindu iconography with a great wealth of details and colours, and the heightened expressiveness of faces. Made with great precision, these pieces enhance the beauty and the message conveyed by Hindu Gods.
The third floor presents a beautiful display of the great masterpieces of the High Porcelain category alongside a selection of New Classics.
Experience-based spaces
A factor that stands out here is how the store offers a unique shopping experience, designed to facilitate interaction with Lladró’s current products while also throwing light on the brand’s creative and artisan processes in a special area. The experience-based spaces where the connection between the visitor and the product is made through the senses, is part of Lladró’s mission to keep on revolutionizing the art of porcelain and exploring its innovative creative possibilities.
