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February 24, 2024

All the highlights from Milan’s men fashion week

Arushi Sakhuja 
The fashion season officially arrives in 2024 with the menswear Milan FW’24 Fashion Week in full swing. Setting the tone for the trends for the season, the runway is giving us a glimpse of what we can find in the men’s wardrobes in the year ahead. Some of the standout and noteworthy instances include Sabato De Sarno’s vision of a new Gucci, Dsquared2’s street to sass twin transformation, Prada’s office set-up and runway offering that take on the businessman look bringing together the best of two worlds, Dhruv Kapoor’s  Co-ed showcase that was all things modern, quirky and fun to Fendi’s colourful show, take a look at all the highlights from the menswear Milan FW’24 fashion week.
Gucci 

 

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The menswear Milan FW’24 fashion week showed Gucci in a new light. Irreverent elegance was brought to the Fall Winter 2024 men’s formalwear by Creative Director Sabato De Sarno. Creative Director Sabato De Sarno uses a mirroring approach to present the Fall Winter 2024 men’s collection, reflecting the elements and emotions of his debut Gucci Ancora fashion show in September to further portray his vision for the Gucci wardrobe. In addition, the house’s icons introduce new silhouettes that portray contemporaneity with refinement. The Fall Winter 2024 introduces a highly curated wardrobe including a reinterpretation of Gucci’s signature crescent-shaped bag from the 1950s and a new GG monogram slightly offset with a drop shadow to create a sense of dimension.  Rich textures, fabrics, and intricate detailing redefine menswear, pushing boundaries and challenging norms. De Sarno’s curated palette is a visual delight, blending earthy tones with pops of vibrant hues, creating a harmonious juxtaposition. The collection celebrates individuality, with each ensemble telling a story of eclectic luxury and unapologetic style.
Prada 

 

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Raf Simons brings a fresh perspective to the menswear FW’24 Milan Fashion Week. This season, Prada’s Fall/Winter 2024 Menswear collection is about something basic – the emotional instinct to remain attached to something that we know, the cycles of nature. A world with seasons, with weather, not an artificial reality. The office set-up and runway offering take on the businessman look bringing together the best of two worlds – a demonstration of the dichotomy between businesspeople and the environment, and it was called Human Nature. Colourful headgear, statement-making leather belts, turtle necks, and form-hugging trousers might impart warmth on colder winter days,  boxy suits, button-up shirts and tonal ties, cardigans, in bright lime and red, woollen peacoats, trenches and overcoats strictly opted for neutral colours, compromised the collection.
Dhruv Kapoor 

Photo Courtesy: Dhruv Kapoor /Instagram

 Photo Courtesy: Dhruv Kapoor /Instagram

Photo Courtesy: Dhruv Kapoor /Instagram
Dhruv Kapoor returns to the menswear Milan FW’24 fashion week with his Co-ed collection. A symphony of prints, textures, fabrics and fun. Flowy silhouettes are juxtaposed with sharp tailoring and a deep colour palette steals the limelight. The Indian designer, embedded sportswear accents into tailoring and loud workwear. From the military green short jacket and matching pants with a pleated shirt peaking from underneath to the boxy, cropped suit with Bermuda pants, and the female peacoat turned into a vest, it surely was a sartorial delight.
Fendi 

 

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For the Fendi menswear FW’24 fashion week showcase, Silvia Venturini Fendi worked on the classics but gave them a modern identity. Traditional masculine silhouettes were juxtaposed with metropolitan creations and the signature FF motif.  Splashes of cherry, grass green, and canary yellow flourish against a wintery palette of peat and granite, burnt umber, coal and forest green. Aside from the skirts, skorts and kilts, Fendi’s offerings included a kaleidoscopic selection of corduroy trousers and staple dresses. Outerwear is adorned with Selleria leather collars in FendiFW24, while jackets in FF canvas are waxed and peacoats are accented with trompe l’oeil detailing.
MSGM

Photo Courtesy: MSGM Instagram

Photo Courtesy: MSGM Instagram

Photo Courtesy: MSGM Instagram

Massimo Giorgetti has chosen Milan once again for the MSGM FW24 fashion show, introducing a collection inspired by today’s fast-paced life.  Collaborating with the Franco Albini Foundation, Giorgetti transforms the iconic handrails from Milan’s subway into brooches and decorations for the season’s coats. The prints feature exclusive images captured using the Google Pixel 8, leveraging its AI-based camera. This marks the first-ever collaboration between Google and a fashion brand.MSGM’s partnership with Google will unfold in various events over the next months, concluding at the Salone del Mobile. Additionally, MSGM collaborates with Portuguese artist Tiago Alexandre, focusing on the theme of speed, particularly in motorcycles, showcasing helmets as the main prints and details.
Dsquared2 

FW’24 is all about twin wins for Dsquared2. Designers (Dean and Dan Caten built a makeover machine on the catwalk, showcasing just how different identical siblings can be. The collection saw eccentric denim ensembles, checkered button-downs, deconstructed sweaters and worn cotton tank tops. Fair Isle knits maxi,  faux-pony fur parka-turned-anorak, and a disco-ball jacket.
Emporio Armani

 

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The Men’s Fall Winter 2024-25 Collection draws inspiration from the chilly winter sea, showcasing a range of new uniforms in solid colours. The collection features long coats, short jackets, generously sized trousers, and greatcoats designed for sea journeys. The colour palette includes navy blue, steel grey, and midnight black, creating a monochrome and bold look. Alongside the men’s line, there’s a selection of garments thoughtfully adapted for women, maintaining a natural and Armani-style radicalism. These pieces aim to seamlessly blend into women’s wardrobes while exploring new fashion horizons.

Arushi Sakhuja

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