Mercedes-Benz Clocks Record Sales in India

Mercedes-Benz, India’s largest luxury carmaker, announced a record-breaking September performance, selling one new car every six minutes during the recently concluded Navratri period. With an average ticket size of ₹1 crore, this marks the best-ever festive season performance for the three-pointed star in India.

The momentum was extraordinary; of the 5,119 units sold in Q3 (July–September), the brand’s strongest quarter yet, more than 2,500 units were retailed in the final nine days alone!

This festive surge also helped the company edge past its previous year’s tally of 5,117 units for the same quarter, which had been impacted by subdued buyer sentiment ahead of GST rate corrections and successive price hikes.

Spotlight on the G580 Edition One

Among its headline models, the all-electric Mercedes-Benz G580 Edition One, priced at ₹3.1 crore, has already sold out for the year since its January launch. Bookings for the 2026 batch are now open.

Innovative Consumer Programmes

To counter cost sensitivity in the luxury market, Mercedes-Benz India rolled out campaigns such as ‘Dream Days’, which offered flexible financial solutions, including EMIs structured with one high annual installment. Another initiative, ‘Key-to-Key’, targeted top-end buyers awaiting the next-generation S-Class, offering the current model with an assured upgrade at launch.

In the first half of 2025, Mercedes-Benz India sold 9,357 units, reflecting a 4% YoY growth. The brand remains optimistic, with Diwali demand expected to further lift sales. “We have moved into October with an order bank of close to 2,000 units, giving us good confidence for the Dhanteras and Diwali period,” said Iyer.

In 2024, the marque delivered 19,565 units, up 12% over the previous year. For the ongoing calendar year, however, growth is expected to remain flat.

Driving Sustainability: The Renewable Carbon Initiative

Beyond sales figures, Mercedes-Benz is also making bold moves on the sustainability front. The company recently became the first automotive brand to join the Renewable Carbon Initiative (RCI): a pioneering step towards fossil-free vehicle components.

Founded by the nova-Institute, the RCI unites industry leaders across chemicals, energy, and automotive, including BASF, Covestro, Michelin, Continental, and WWF. Their shared goal: to replace fossil-carbon sources with renewable alternatives derived from biomass, CO₂ utilisation, and recycling.

Mercedes-Benz’s participation aligns with its strategic focus on “Resource Use & Circular Economy”, which extends far beyond individual vehicle models. Pilot projects planned for 2026 include carbon capture for plastics, bio-based carbon sources for components, and circular carbon solutions to enhance decarbonisation. “By joining the RCI, Mercedes-Benz is purposefully expanding its circle of strategic partners, strengthening its innovation network for sustainable solutions across the entire value chain,” said Ulf Zillig, Vice President Group Research, Sustainability and RD Functions, Mercedes-Benz AG.

In addition, 87% of Mercedes-Benz’s suppliers, representing the majority of its annual purchasing volume have pledged to supply only net carbon-neutral production materials in future. This underscores the brand’s ambition to actively shape the transformation of the automotive industry.

Anchored by the guiding principle “Tomorrow drives Mercedes-Benz”, sustainability is firmly embedded in the company’s global business strategy.

You may also read: Experiencing the New MG M9 Presidential Limousine