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June 19, 2024

MS Dhoni scored big on the cricket field and in the world of endorsements

Muskaan Thakur

A virus outbreak, global lockdown and several natural disasters later, here is another heartbreaking news that will mark 2020 as a devastating year. Indian Cricket team’s former captain Mahendra Singh Dhoni has officially retired from International Cricket. This announcement was made public on August 15 through an IGTV video.

Read: India Inc. has lost a credible GenNext brand ambassador. RIP Sushant Singh Rajput
Dhoni debuted in India versus Bangladesh ODI on December 23, 2004. Ever since then, Mahi has been a star. He received several awards, the most notable ones being Padma Shri in 2009 and Padma Bhushan in 2018. In its 2019 edition, the Forbes Celebrity 100 list put Mahi on the 5th position.
And Sushant Singh Rajput starred movie, M.S. Dhoni: The Untold Story, based on Mahi’s life crossed Rs200 Crore mark at the box office.
Here’s a look at some top brands that our captain cool has endorsed over the years;
Jean-Marc Pontroue with Mahendra Singh Dhoni at the launch in St. Regis Mumbai
Jean-Marc Pontroue with Mahendra Singh Dhoni at 2019 launch in St. Regis Mumbai
The brand association between the Italian watch giant Panerai and Indian cricket team’s former captain MS Dhoni began in 2018.
For Panerai, Dhoni is a suitable choice. “MS Dhoni is a celebrated sportsman, a sophisticated gentleman with a distinctive persona that impeccably resonates the masculine identity of Panerai watches,” said Jean-Marc Pontroué, Panerai CEO, in a press conference. “His sports career is a testimony of class, composure, talent, and commitment that he infuses in everything he does, making him an epitome of ardour and legitimacy. We are honoured to associate with him to represent our brand in India and be a true testament to our characteristics.”
“Panerai is a timeless brand with its roots in the world of the sea and under-sea naval missions,” said Dhoni at a press conference. “All Panerai watches revolve around the brand’s core ethos – combining Italian design and Swiss watchmaking perfection. I closely relate with the authenticity, passion and boldness that the brand embodies; these are some strong attributes that I have been applying to my career and life beyond cricket, stirring true emotions towards Panerai, and underlining my natural connection with the brand.”
As a celebration of this year-long journey together and a tribute to our captain cool, Panerai unveiled two limited edition watches Luminor GMT 44 mm (PAM01056) and the Luminor Chrono Flyback 44 mm (PAM01057) at an event in St. Regis Mumbai back in 2019. Having known a lot about Panerai’s craftsmanship, its progress and its prominent role in the luxury watch industry, Dhoni co-design the watches.
Reebok India
MSD4India. Courtesy: Youtube - Reebok India
MS Dhoni in MSD4India. Courtesy: Youtube – Reebok India
Reebok roped in Dhoni in 2015 as their ambassador and launched #MSD4India campaign. The campaign hashtag was #This1Is4Me. All eyes were on him following the ICC Cricket World Cup 2015. In the campaign film, Dhoni is seen asking his followers to dedicate an hour of their time every day to fitness. “Give all your hours to the rest of your life but give yourself this one hour. Because this one hour can change the rest of your life. This one is for you.”, Dhoni said in the campaign.

The campaign was supported by a website where visitors signed up and received a customised workout plan based on their fitness goals, lifestyle and dietary preferences. 3 lucky people were given the chance to meet MS Dhoni personally.
SportsFit World
M.S Dhoni. Courtesy: Sportsfit World
MS Dhoni. Courtesy: Sportsfit World
SportsFit World, launched in 2012, is a health club and a fitness studio chain led by M.S Dhoni, who is also the brand ambassador for the same. The studio has its outlets in Vasant Kunj, Delhi; Rajpur Road, Dehradun; Meerut; Varanasi; Faridabad and Indirapuram. SportsFit covers basic health parameters. There are workouts based on every aspect of fitness starting from Core Strength Training programmes to Boot Camp.
Read: Dhoni and Kohli score big on the luxury pitch


Kannav Chaudhary


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