Here’s something that will have you excited as the festive season begins. NARS Cosmetics, the global make-up brand founded by makeup artist and photographer François Nars, announced it is launching in India this October. The brand has a legacy of innovation, creativity and a commitment to artistry and we’re sure that it will grab the spotlight in the industry with beauty enthusiasts back home.
NARS’ Indian sojourn
Taylor Swift is supposed to be a fan of the brand’s ‘siren red lipstick’ and so is Naomi Watts. On the home turf, fans are eager to see the collection as well. The brand’s decision to launch in India is driven by the country’s rising beauty consciousness, including consumers’ increasing investment in beauty, the country’s celebration of individuality, coupled with the growing demand for premium beauty products that allow for self-expression without boundaries.
This strategic move reflects NARS Cosmetics’ dedication to expanding its horizons and embracing the thriving beauty landscape of India. Speaking about the news, Barbara Calcagni, President, NARS Cosmetics, Drunk Elephant, and Tory Burch Fragrances, expressed, “NARS is thrilled to launch in India, a thriving market that holds immense potential for our brands. With a growing demand for premium cosmetics and passionate beauty consumers who are influenced by global beauty trends and self-care, NARS is excited to bring innovative and high-quality products that will empower our fans and enhance their self-expression.”
The well-known brand, which is also a favourite with stars, inspires self-expression and limitless artistry through its no-rules approach to beauty. It embraces the unexpected at every turn, bringing about iconic shades and award-winning formulas. Globally renowned products from NARS Cosmetics such as Light Reflecting™ Foundation, Radiant Creamy Concealer, Orgasm Blush, Climax Liquid Eyeliner, and Powermatte Lipstick will be available to beauty enthusiasts throughout India.
Added Nicole Tan, President & CEO, Shiseido Asia Pacific, “This is a proud and much awaited moment for us at Shiseido Asia Pacific as we expand our presence in a dynamic and vibrant market like India with the launch of NARS Cosmetics. Through our strong distribution partnership with Shopper’s Stop, we are looking forward to expanding our consumer reach with our omnichannel presence across the country. We have bold ambitions for NARS Cosmetics in India and are confident that we will bring more excitement and empowerment through beauty to the Indian beauty market, starting from this festive season.”