Natelier by Bent Chair opens experience store in Delhi

Luxury décor brand Natelier by Bent Chair set up its brand-new store spanning 22,000 sq ft in the popular décor square near the MG Road station in Delhi. The space houses some of the brand’s latest collections, dressed as different apartment segments on various themes, such as bohemian, modern monochrome and cottage chic.

Picture this: A giant bent pencil adorns the parapet separating the dining room from the quirky living room that uses the ‘unexpected red theory’ with quirky dashes of red in the accents and furniture.

Walk a little further, and an entire collection in collaboration with the designers Shivan and Narresh is on display, bring the boho holiday vibe to the store in MG Road. The entire store is planned as an escape, to help customers visualise their future home space better. Similarly, the monochrome monotone section features apt amount of black accents in chic white interiors, interesting infiniti shaped table sets that can be attached in different ways and a statement bookcase.

A space for designers

Tucked away inside the Natelier complex, Natelier Clubhouse is India’s first members-only café and office space, created with architects and interior designers in mind. The space has been created to encourage the community of designers to use it as a co-working space, with the interior design conducive to long conversations, client meetings, and creative and engaging sessions.

In collaboration with First Fiddle Restaurants, the group behind Bougie, MisoSexy, and Thanks & Beyond, the Clubhouse is a first in this category, marrying luxury hospitality and design legacy.

One would expect that the Natelier Clubhouse would emerge as a hub for designers and architects to meet, work together, and create. This innovative location combines the best aspects of a design studio, coworking space, and café into a painstakingly designed setting.

High-speed internet, flexible seating arrangements, a menu designed to appeal to sophisticated palates, priority reservation booking, and an online community for networking, resource sharing, and staying up to date on events and opportunities are just a few of the premium amenities available to members.

Overall, the experience store and the Natelier Clubhouse is a tastefully designed area that showcases the brand’s ethos of quality construction and style. It’s a community where architects and designers can come together, work together, and create together, beyond the routine work.

 

Payel Majumdar Upreti

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