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July 18, 2024

New beauty launches to snag this month

Arushi Sakhuja
Skincare is essential!
While some of us get lazy to spend a few extra minutes taking care of our skin, others meticulously follow a 9-step beauty regime. Whether you’re a beauty maverick or not, it’s a wise idea to keep yourself updated with the newest launches in the market. From Sulwhasoo’s Activating Serum to iS Clinical’s Active Serum Peel and Lócctaine’s Hello Kitty limited edition collection, these are the newest beauty launches for May 2022. 
Sulwhasoo Activating Serum Advance
Sulwasloo Activating Serum Advance
Photo Courtesy: Sulwasloo
K-beauty has gained prominence in India in the last few years. Korean luxury skincare brand Sulwhasoo announced the launch of their best-selling iconic serum, the First Care Activating Serum Advanced in India this month. The serum is induced with powerful anti-ageing JAUM activators leaving your skin looking healthy and radiant. Clinically tested, the advanced formula is known to enhance skin hydration, brightness and reduce the appearance of fine lines and wrinkles while also working as a skin barrier.
is Clinical Active Peel System
iS Clinical APS Peel
Photo Courtesy: iS Clinical
Give your skin a surge of hydration with the new botanically-based Clinical Active Peel System. A powerful yet gentle, fast-acting two-step regimen, it helps to improve the appearance of skin tone and texture, resulting in a smooth, hydrated, and more youthful-looking complexion.
Packaged in the form of wet wipes, it is designed to be used every other day. Step 1 is an exfoliation process followed by step 2 which provides hydration and rejuvenation.
Lócctaine Hello Kitty
Lócctaine Almond Shower Oil
Photo Courtesy: Lócctaine Hello Kitty
Lócctaine Shea Butter handcream
Photo Courtesy: Lócctaine Hello Kitty
Lócctaine Almond Milk Concentrate
Photo Courtesy: Lócctaine Hello Kitty
Bring back your childhood memories with the L’Occitane – Hello Kitty Limited Edition Collection. Wrapped in a yellow box, the limited collection includes three of their best sellers which is Almond Shower Oil,  Almond Milk Concentrate and Shea Butter Hand Cream 30ml.  L’OCCITANE’s limited-edition Hello Kitty collection will be available from 15 April to 14 June, 2022.
Perfect Partners
 Moroccanoil Dry shampoo dark tones
Photo Courtesy: Moroccanoil
Moroccanoil Leave in Conditioner
Photo Courtesy: Moroccanoil


While frizz and the bright sun may dull your hair, it’s time to pamper your tresses with Perfect Partners (led by Moroccanoil Treatment) – a specially created promo catered to the unique needs of Indian hair. Say hello to silk, soft and manageable hair as you use the Moroccanoil Treatment that detangles, speeds up drying time, and boosts shine—leaving hair more nourished, manageable, and smooth with each use. The All in One Leave-in Conditioner, the Intense Hydrating Mask (a five-minute revival treatment that deeply hydrates and moisturizes hair while improving texture) teamed with the Moroccanoil Treatment helps manage dry hair. Care for coloured tresses with the Moroccanoil Dry Shampoo Dark Tones, an innovative dry shampoo that instantly absorbs oil and product buildup. Featuring natural volumizing and deodorizing agents, as well as a UV filter and a hint of the signature Moroccanoil fragrance, this delivers a clean, fresh-from-the-salon feeling.
Nykaa’s new 4-in-1 Quad Eyeshadow Palettes
Nykaa Quad Shadow Palette
Photo Courtesy: Nykaa
Add a dash of drama to your summer looks with Nykaa’s newest range – The Nykaa 4 in 1 Quad Eyeshadow Palette. The mini quads feature four shades and come in a variety of 7 palettes that feature a stunning combination of matte and shimmer shades – right from nudes, and browns, to pinks, corals, and mauves, The ultra-pigmented velvet formula is easy to apply, buildable and blendable. 
#IssueBased Skincare launch by House of Beauty
#IssueBased Skincare House of Beauty
Photo Courtesy: House of Beauty
#IssueBased Skincare House of Beauty
Photo Courtesy: House of Beauty
House of Beauty has launched a #issuebasedskincare range of face oils and serums to supplement your skincare in no time! With a range of serums and oil to cater to specific beauty issues, Co-Founder of House of Beauty Vibhuti Arora, shared ‘This issue-based skincare launch targets specific yet very common skin conditions and issues, these products are designed for sensitive skin because when skin is inflamed and stretchy we do not know what to use and how to use. We have always seen the gaps in the market and aim to revolutionise skincare by launching products that genuinely make a difference to an individual’s routine.’
The six newly launched products include House of Beauty Rosacea Serum – to overcome redness, dryness and skin stretching caused due to inflammation in the skin; House of Beauty Rosacea Oil which ensures to infuse moisture and hydrate ultra-sensitive skin; House of Beauty Anti-Ageing Oil, House of Beauty Pigmentation Oil that reverses skin ageing and leaves your skin healthy and glowing;  House of Beauty Pigmentation Serum – to manage dark circles and damaged areas of the body and control melanin production; and House of Beauty Milia Serum to treats hyperpigmentation and even out the skin tone.
All-in-one sunscreen by The Pink Foundry
The Pink Foundry Sunscreen
Photo Courtesy: The Pink Foundry
Summer skincare requires some extra TLC. While sunscreen is non-negotiable all year round, it’s also important to hydrate your skin in the summer, and what better than sunscreen and moisturiser in one?
An oil-free and vegan concoction, the All in One Sunscreen leaves your skin looking gorgeous while protecting it from the sun. The founder, Niloni Shah discloses, “Made with natural minerals, Matte Moisturiser Mineral Sunscreen not just protects the skin but also doubles up as a moisturiser. The silky, weightless creamy mousse melts straight into your skin instantly for a non-greasy, matte finish. Its universally tinted formula provides a sheer, natural-looking coverage that works equally well under makeup. Our versatile and gentle sunscreen is suited to all skin types, even over-sensitive skin. Being the last step of the skincare routine, this daily-use sunscreen was created in a manner that gives a final flattering finish to the skin, right before you step out and face the day.”
OTT Hydro Drip Hyaluronic Acid Serum
OTT Skyncare
Photo Courtesy: OTT Skyncare
A new skincare brand, OTT Skyncare is inspired by floral alchemy to bring science and nature together in a product to give us an extraordinary skincare experience.  Mixing floral extracts with cutting edge science, OTT Skyncare treats your skin with the best, most effective and high-quality skincare that you deserve.
Given the summer months, one often misses out on hydration, The Hydro Drip Hyaluronic Acid Serum, a hyaluronic serum with water lily extract— it hydrates your skin, while the extract soothes and calms making it a quintessential summer beauty product.
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Arushi Sakhuja


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