Radico Khaitan Raises a Toast to D’YAVOL Spirits in Star-Studded Global Venture
- Featured News Spirits
Staff Writer- 4 minutes read
On August 12, 2025, one of India’s most storied liquor makers, Radico Khaitan Limited stepped into a new chapter of premium indulgence. The brand has joined forces with Bollywood icon Shah Rukh Khan, his son Aryan Khan’s D’YAVOL Luxury Collective, and entrepreneur Nikhil Kamath, co-founder of Zerodha, to launch D’YAVOL Spirits, a next-generation alcobev label that blends impeccable quality with cultural cachet.
This isn’t just another drinks brand. D’YAVOL Spirits promises bottled-in-origin creations sourced from the world’s finest spirit-making regions, each carrying an authentic story of place and provenance. With Radico Khaitan’s scale, legacy, and deep expertise meeting the Khans’ and Kamath’s eye for disruptive design and global trends, the collaboration aims to redefine the premium spirits experience for India and beyond.
The first sip of this partnership will be a luxury tequila crafted for discerning palates, marking the beginning of an ambitious portfolio that will be marketed, traded, and distributed worldwide. In a strategic move, Radico Khaitan’s board has greenlit a 47.5% equity stake in both D’YAVOL Spirits B.V. and D’YAVOL Spirits Private Limited, an investment of up to ₹40 crore.
Speaking on the launch, Shah Rukh Khan says, “Every great idea needs the right energy behind it. With Abhishek’s experience, Nikhil’s passion, and our creative instinct at D’YAVOL, we are building something bold, relevant, and future-facing.”
Elegant yet edgy, the venture stands as a meeting of worlds; Bollywood star power, entrepreneurial vision, and a 75-year-old distilling legacy-all poured into one bold bottle.
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