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February 24, 2024

Rare Beauty launched in India: Top 7 bestsellers from the brand

Schenelle Dsouza 
Celebrity-owned makeup and beauty brands have become increasingly popular. And while many of them are a hit-and-miss, only a few manage to leave a lasting impression. American singer, Selena Gomez’s Rare Beauty is one such brand that has received nothing but love from the very beginning. The brand’s India launch was one of the most anticipated beauty launches in recent times and with good reason.
The quality of the products, their formulation and their longevity have all contributed to the popularity of Rare Beauty’s range. Furthermore, it was the brand’s stand on inclusivity that stood out among its competitors. It’s not just the foundation, concealer and skin tints, but elements like the lip and cheek range too which cater to a multitude of skin tones while keeping in mind the unique undertones.
During the inception of Rare Beauty, Gomez discussed the unrealistic standards and expectations associated with the beauty industry, many of which are difficult to achieve. And so, Rare Beauty was her way of challenging the “beauty myth of physical perfection”. Rare Beauty is about using makeup as a tool to celebrate what makes people unique and to help them find self-love and acceptance.
As part of its identity, Rare Beauty is also committed to promoting mental health and self-acceptance for which it launched the Rare Impact Fund in 2020. And so one per cent of all Rare Beauty purchases are contributed to the Rare Impact Fund which helps young people all around the world gain access to mental health care and education. The Rare Impact Fund will also extend to India next month, with financing for two local mental health organisations.
Rare Beauty’s products will be available exclusively at Sephora stores across the country and online at sephora.nnnow.com.  While every product from Rare Beauty is worth the hype, there are a few that truly stand out. If you’re wondering what to get your hand on first, take a look at some of our favourite products from the brand.
Always An Optimist 4-In-1 Mist
Rare BeautyAlways An Optimist 4-In-1 Mist
Photo Courtesy: Rare Beauty
A multipurpose mist that is your best friend for the sticky summer season! Filled with skin-soothing ingredients like lotus, gardenia, and white waterlily, along with the powerful combination of niacinamide and hyaluronic acid, the mist keeps the skin refreshed and hydrated through the day while controlling excess oil production. Use it as a primer before applying makeup, a setting spray to extend makeup wear, or during the day for a fast hydration boost.
Liquid Touch Weightless Foundation
Rare Beauty Liquid Touch Weightless Foundation
Photo Courtesy: Rare Beauty / Instagram
As the name suggests, this foundation is a lightweight formula that feels almost weightless upon application. The foundation’s serum-like texture provides a natural skin-like finish. Despite being so lightweight, the foundation is a long-lasting formula buildable up to medium coverage.
Perfect Strokes Matte Liquid Liner
Rare Beauty Perfect Strokes Matte Liquid Liner
Photo Courtesy: Rare Beauty
Perfect for precise application, this matte liquid liner appears to have a sponge tip at first, although it is a brush tip made with over 800 vegan bristles. The fine tip provides an easy glide application, and the formula is said to be water and smudge-proof, and long-lasting.
Perfect Strokes Universal Volumising Mascara
Rare Beauty Mascara
Photo Courtesy: Rare Beauty / Instagram
Rightfully named, the Perfect Strokes mascara is touted to be one of the best and most volumizing mascaras in the market. The USP of this mascara, apart from its pitch-black, long-wearing formula, is the slightly curved brush with multi-length bristles. Claiming to work for every lash type, be it fine and sparse, full and thick, short or curly, the brush hugs each and every lash providing an even, clump-free application.
Positive Light Liquid Luminizer
Rare Beauty Positive Light Liquid Luminizer
Photo Courtesy: Rare Beauty
The liquid highlighter from Rare Beauty is a definite hit. It has a velvety texture that provides a seamless, non-cakey look. The best part about the highlighter is that is made with superfine, light-reflecting pearl particles which give you a delicate luminous look rather than a blotchy highlight. As with most rare beauty products, a little goes a long way, and you need no more than two dots for the perfect glow.
Soft Pinch Liquid Blush
Rare Beauty Soft Pinch Liquid Blush
Photo Courtesy: Rare Beauty
Rare Beauty’s liquid blush is perhaps one of its biggest bestsellers. The weightless formula is highly pigmented but blends in easily and flawlessly to produce a natural, flush of colour. While the blush is pigmented enough, it is also buildable and can be layered for a more night-appropriate look. The best part is the product remains creaseless and natural-looking all day.
Stay Vulnerable Melting Cream Blush
Rare Beauty Stay Vulnerable Melting Cream Blush
Photo Courtesy: Rare Beauty
While the liquid blush provides a more powdery-matte look, the cream blush is perfect for a luminous pop of colour. As the name suggests, the blush has a melting, liquid-like texture that can be applied with your fingers. The water-resistant formula has a fool-proof application and natural colour which is perfect for a lighter makeup look.
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Schenelle Dsouza

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