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June 21, 2024

Ridhi Mehra launches bridal collection with Lisa Haydon as the muse

Arushi Sakhuja
To mark a glorious decade in the fashion industry, designer, Ridhi Mehra launched her first bridal line, Nooreza with muse Lisa Haydon. Nooreza features the designer’s signature contemporary styles with a colour palette ranging from sublime ivory to decadent champagne, brilliant yellows and fuchsia, complemented with tones of radiant reds and intense shades of royal blue.
Nooreza
Photo Courtesy: Ridhi Mehra
Nooreza
Photo Courtesy: Ridhi Mehra
The collection weaves a new-age bride’s dream on rich fabrics such as tulle, organza, georgette and chiffon. Pearls, crystals, and sequins along with the classic resham, dori, beads, cut dana, gota, and zari work are featured throughout the collection. Coming to silhouettes the lineup includes elaborate lehengas, sensual drapes, elegant sarees, quintessential anarkalis and embroidered jumpsuits.
Speaking about the association, actor Lisa Haydon, said, “From walking for Ridhi Mehra’s 2014 runway show to the biggest ever couture campaign, I am so proud to celebrate Ridhi Mehra’s 10 years journey wearing her exquisite bridal couture collection – Nooreza. It’s Ridhi Mehra’s first-ever bridal couture collection and I am happy I got to be part of her glorious journey.” To know more about Nooreza, we caught up with Ridhi Mehra.
Tell us a little about your journey designing the bridal collection Nooreza.NOOREZA is our 10th Anniversary collection. It marks 10 glorious years of Label Ridhi Mehra in the industry and is very special to me. It is also our first-ever bridal couture collection, the grandest by far, standing tall as a milestone in itself.
With this anniversary collection, I wanted to bring our best by reimagining some of our most iconic styles over the years.Nooreza is the fruit of love, labour, nostalgia, learning, retrospection and aspirations aplenty. This collection is a stroll down memory lane, with showstopping styles a decade down the line reinvented with a contemporary touch.
Nooreza
Photo Courtesy: Ridhi Mehra
When did the idea of a bridal line come to you?The anniversary collection was in the works and my idea was to capture the sense of pride and joy whilst creating this celebration edit. It’s also the season of festivities and weddings in particular which further gave the impetus to taking the direction of launching a grand bridal couture collection.
Nooreza
Photo Courtesy: Ridhi Mehra
Nooreza
Photo Courtesy: Ridhi Mehra
What made you pick Lisa Haydon as your muse for the bridal collection?Lisa Hayden was our very first showstopper for our very first showcase at the Lakme fashion week – the first milestone in the history of the label. Her enigma, her charm, and her stunning, iconic aura truly complement our vision of the celebratory Ridhi Mehra Woman. Lisa is a dream muse. Everything she does stands out; she’s a complete icon in herself. So, celebrating this full circle moment with Lisa as the face of Nooreza was only natural.
Nooreza
Photo Courtesy: Ridhi Mehra
What are the top bridal trends for the next season – colour, silhouettes, styles?The following check off as the top bridal trends for the next season in my list: Classic trail-back silhouettes will make a comeback; Ivory will take the centre stage; the opulent double dupatta dazzle is sure to stay; gorgeous jackets over sareesand chic modern cuts from corsets to bustiers will change the narrative further.
saree
Photo Courtesy: Ridhi Mehra
blouse
Photo Courtesy: Ridhi Mehra
The bridal pieces are extremely wearable not only for a wedding but even after, what motivated you to design such versatile looks?Our intention and design visions have always kept the theme of effortless glamour in the centre. In this collection, we’ve reimagined classic silhouettes and styles with a touch of elements from contemporary times. All our ensembles are reflective of this approach. You’ll find classic silhouettes accented with modern-day elements, such as frills and feathers. But as old as time, the essence of our ensembles remains – to be alluring, versatile and forever charismatic, whether they’re styled down or up, right or left.
Lehengas
Photo Courtesy: Ridhi Mehra
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Arushi Sakhuja

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