Brisbane, the capital of Australia’s north-eastern state of Queensland, is the gateway to this sunny state for exploring the Gold Coast or the Great Barrier Reef. But now, the capital city takes centre stage with an abundance of world-class tourism experiences that make it a destination in its own right.
Teamwork makes the dream work, and the team that is striving to bring this dream destination to the world comprises of Singapore Airlines, the Brisbane Airport Corporation (BAC), and Tourism and Events Queensland (TEQ). And the face of it all is Aussie fast bowler Brett Lee, who has become a household name in India.
The land down under has always been on the minds of Indian travellers, and the 3 lakh Indians that visited Australia over the last year exhibits a real conversion rate. Further, more than 10 per cent of those tourists visited Brisbane. Providing travellers with a holiday of a lifetime aside, this exercise also fiscally boosts the city, surrounding areas, and Queensland as a state. “India is an economic partner for Queensland with great potential for growth. In the year ending June 2019, Queensland welcomed 79,000 Indian visitors which creates jobs in our tourism industry,” said Minister for Innovation and Tourism Development Kate Jones.
Check out these pics – QLD is home to some of the world’s leading events.
We’re investing in events to grow our tourism industry.
Already we’ve more than doubled the value of our events sector over the last 5 years.
Proud to announce a funding boost for 20 events throughout QLD pic.twitter.com/L0yn4jEAwm
— Kate Jones (@katejonesqld) October 15, 2019