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April 15, 2024

Earth Day: Top 10 sustainable beauty brands to invest in

Schenelle Dsouza 
Taking a step towards a sustainable future, beauty brands across the globe have made conscious efforts to limit their impact on the environment. From refillable packaging that reduces waste to switching to ethically sourced ingredients. On this Earth Day, go green with these sustainability-focused beauty brands.  
asa beauty
asa
Photo Courtesy: asa Beauty
One of India’s premier luxury conscious brands, asa Beauty is also among the first brands to start their own refillable program. Driven towards ethical and sustainable beauty, asa Beauty products are made with 92% natural, vegan ingredients foregoing any cruelty toward animals and nature. With an aim to minimize the plastic and packaging waste generated by the beauty industry, asa Beauty offers refillable solutions for all their products including lipsticks and lip balms, blush, bronzer and compact powders and more.  
Aveda
FAE Beauty
Vegan Beauty Brands
FAE Beauty
A millennial and Gen Z-focused brand, FAE Beauty is a PETA-certified vegan and cruelty-free beauty brand that specializes in multi-use products made with natural ingredients like Castor Oil, Shea Butter, Jojoba oil, Carnauba wax, etc. Their collection includes buildable matte lipsticks and a multi-purpose brow and lash gel which can also be used as a beard filler for men.
Forest Essentials
Forest Essentials
Photo Courtesy: Forest Essentials
India’s very own luxury beauty brand, Forest Essentials has a very basic mantra, “If you can’t eat it, don’t use it.” True enough, the brand combines natural ingredients sourced from local farmers, with modern chemistry, creating modern yet natural solutions for every skin problem. In addition, the brand also practices effective waste management with paper and glass packaging that is reusable and recyclable.  
Green and Beige
Vegan Beauty Brands
Green and Beige
A vegan and cruelty-free brand, Green and Beige create products made with 100% natural ingredients like shea butter, aloe vera, safflower, almond and jojoba oil, coffee grounds and bentonite clay, to name a few. With a simple range of hair and skincare products, Green and Beige is completely free from toxins such as Parabens, Phthalates, Propylene Glycol, Mineral oil, Sulphates and other harmful ingredients.
Juice Beauty
Vegan Beauty Brands
Photo Courtesy: Juice beauty
A leaping bunny and PETA-certified brand, Juice Beauty is a clean vegan brand that uses a farm-to-beauty concept. Using only organically farmed ingredients, all their products are free from synthetic dyes, fragrances or chemicals like parabens, phthalates and sulphates. Reducing their carbon footprint, most of Juice Beauty’s products are filled in recyclable glass containers and packaged in FSC paper, while other materials like plastic bottles and resin tubes are recycled and reused.  
Paula’s Choice
Paula’s Choice 
Photo Courtesy: Paula’s Choice
Prioritizing the well-being of the planet and its living beings, Paula’s Choice has always been a green and sustainable brand.  Paula’s Choice products have all been tested naturally, without bias, ensuring 100% skin safe ingredients that do not harm the environment in any way. The brand’s Earth Skin range is a promise of their green and clean curations, made with naturally derived shea butter and vitamin e, in addition to other clean and natural ingredients.  
L’Occitane
L'Occitane 
Photo Courtesy: L’Occitane
A luxury beauty brand, L’Occitane has slowly emerged as a clean and sustainable beauty brand. In an attempt to reduce the ample of plastic distribution, the brand has come up with product refills called eco-refills, made entirely out of recycled products. With these refills, L’Occitane has drastically reduced up to 80% of plastic, which was used in its original packaging.  
SoulTree
SoulTree 
Photo Courtesy: SoulTree
One of India’s oldest sustainability focused brands, SoulTree is also India’s first BDIH (German: Federal Association of German Industry and Trade) certified brand.  Their products are made using authentic Ayurvedic recipes with ingredients that are organically grown and harvested. The brand also initiates sustainable packaging using biodegradable materials like paper tapes, honeycomb paper made out of recycled materials that are also eco-friendly. 
The Skin Pantry
Vegan Beauty Brands
The Skin Pantry
The Skin Pantry founded by Colette Austin is a range of luxuriously handcrafted skincare products. All their products are cruelty-free and vegan, made with certified organic and natural plant-based ingredients. Featuring a range of products like moisturizers, face masks, scrubs and oils, The Skin Pantry uses ingredients that are sourced locally and globally like shea and cocoa butter from Ghana, volcanic lava clays from France and Morocco, etc.
The Tribe Concept
Vegan Beauty Brands
The Tribe Concepts
The Tribe Concepts is a modern, all-natural range of Ayurveda-inspired beauty products that are curated specifically for Indian skin concerns. With a line-up of natural, untainted skin & hair care, the brand uses ingredients sourced from the most fertile soils in pollution-free environment zones. They use some of the most organic plant & root extracts which is why most of their products come in the form of powder or cold-pressed oil.
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Schenelle Dsouza

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