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February 24, 2024

The hottest luxury car launches in the market

By: Anushka Manik
In the realm of high-end luxury cars, 2023 unfolded as an exceptionally generous year, treating us to a series of mesmerizing launches. For avid car enthusiasts who perpetually have their eyes peeled for the latest additions to the market, here’s a comprehensive roundup of all the luxurious car launches in 2023.
BMW 7 series & i7
Image Courtesy: BMW
In the automotive arena, 2023 witnessed the grand entrance of two stellar offerings from BMW, redefining luxury and sustainability in the world of high-performance vehicles. The BMW 7 Series, a flagship model known for its opulent design and cutting-edge technology, underwent a remarkable transformation, setting a new benchmark for sophistication on the road. The 2023 BMW 7 Series comes equipped with a range of powerful engine options, delivering an impressive blend of horsepower and efficiency. Its sleek exterior conceals an indulgent interior, featuring state-of-the-art technology, sumptuous materials, and unparalleled comfort. On the other hand, as an all-electric luxury sedan, the i7 is designed to deliver an emission-free driving experience without compromising on performance. Its electric powertrain combines with innovative battery technology to provide an impressive range on a single charge. Both are priced at ₹2.5 Cr and ₹1.81 Cr respectively.
Audi Q8 e-tron
Image Courtesy: Audi
The Audi e-tron has solidified its groundbreaking status as an all-electric vehicle, thanks to an expanded battery capacity and increased charging capabilities. Take, for instance, the Audi Q8 55 e-tron quattro², which can now achieve an impressive range of up to 582 kilometers on a single battery charge. Charging the Audi Q8 e-tron is made convenient with various charging options available for both home and on-the-road use. Introducing a new badging strategy, the Audi Q8 e-tron features a distinctive appearance, including refreshed Audi rings and the model name displayed on the B-pillars. Priced at ₹1.14 Cr, it is the first vehicle to showcase this new badging approach. The fully electric quattro all-wheel drive system ensures optimal and fully variable distribution of drive torque between the two axles, delivering precise and rapid responses for superior directional stability and exceptional traction.
Mercedes Benz EQE SUV
Image Courtesy: Mercedes Benz
Launched in 2023 at the introductory price of ₹1.39 Cr,the EQE SUV represents a forward-thinking take on the modern SUV, designed for visionaries eager to embrace the all-electric future without compromise. Offering a blend of elegance and dynamism for daily use, the all-electric EQE SUV presents a fresh perspective. Its confident presence is defined by the distinctive black panel radiator grille and a sleek, elongated silhouette. The robust shoulder area underscores its powerful character. The new EQE SUV seamlessly integrates exceptional performance and power with its all-electric drive. It features multiple variants of energy recovery through recuperation, along with power consistency and energy management. The ECO Assistant determines the most efficient driving style, complemented by a sophisticated thermal concept. The standard heat pump efficiently utilizes waste heat from the electric drive and the high-voltage battery to warm the interior.
Lexus RX
Image Courtesy: Lexus
Bold and commanding, the completely revamped RX set a new benchmark for luxury crossovers in 2023, seamlessly integrating cutting-edge technology, the next generation of Lexus design, and a variety of powertrain options tailored to your lifestyle. Built on the TNGA-K platform, the RX is lighter than its predecessor despite a more extended wheelbase. Offered in luxury and F-Sport trims, it features a hybrid powertrain, complemented by an electric motor in the latter, all available at a starting price of ₹95.80 lakh. Presenting two distinctive trims, the 350h and 500h, both boasting robust hybrid self-charging powertrains. The exterior showcases a modern design with fresh styling elements that impart a sleek, coupe-like roofline. Embracing the Japanese-inspired Tazuna interior concept, the RX offers a cabin focused on the driver’s experience. A host of features includes a sizable 14-inch touchscreen, powered and ventilated front seats, and Advanced Driver Assistance Systems (ADAS) features. The all-new RX promises an unparalleled fusion of luxury, innovation, and performance.
BMW i7 M70
Image Courtesy: BMW
BMW has unveiled the i7 M70 xDrive as the flagship variant of its i7 electric sedan, positioning itself as the fastest and most powerful electric vehicle in the carmaker’s lineup. Despite its performance focus, the i7 M70 xDrive maintains the luxurious sedan DNA, ensuring a premium rear-seat experience akin to the standard i7 sedan. To enhance its sporty appearance, this variant features a blacked-out kidney grille, a redesigned bumper with black trim elements, and wider side air vents. The two-tone paintwork, available in various options through the BMW Individual programme, adds a touch of personalization. Powering the i7 M70 is BMW’s most potent electric motor, generating 489PS on its own. Collaborating with the 258PS front e-motor, the combined output reaches up to 660PS and 1100Nm in M Launch Control mode (or 577PS and 1015Nm in normal mode). Accelerating from 0 to 100kmph in just 3.7 seconds, the i7 M70 xDrive competes closely with the more powerful Mercedes-AMG EQS. While electronically limited to 250kmph for a balance between range and Autobahn performance, the i7 M70 xDrive exemplifies BMW’s commitment to blending high performance with luxurious electric driving.
Audi Q3 Sportback
Image Courtesy: Audi
Priced at ₹51.43 lakh, the Audi Q3 Sportback seamlessly marries the sleek design, aesthetics, and emotional appeal of a coupé with the robust power and practicality inherent in the Audi Q3. Propelled by advanced TFSI engine technology and featuring the renowned quattro all-wheel drive, it ensures an exhilarating driving experience. The luggage compartment’s versatility spans from 530 to 1,400 litres, offering ample space for diverse needs. Delivered in the top-of-the-line Technology trim with the S-Line trim package as a standard feature, it shares the same 190PS 2-liter turbo-petrol engine with the standard Q3 model. As an added perk, buyers receive a complimentary five-year road-side assistance package, making the Audi Q3 Sportback an enticing and comprehensive automotive offering.
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Anushka Manik

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