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June 20, 2024

The latest liquor launches in India

From innovative craft spirits to luxurious aged whiskies, the Indian beverage scene is set to sizzle with flavors that promise to tantalize your taste buds and elevate your celebrations. Whether you’re a connoisseur seeking the finest blends or a curious enthusiast eager to explore new horizons, 2024’s lineup of fresh liquor launches is sure to delight. Read on to find out the latest and greatest arrivals that are shaking up the shelves and making waves across the country.

818 Tequilla

Image Courtesy: 818 Tequilla

Kendall Jenner’s 818 Tequila has officially touched down in India, bringing its smooth taste, sustainable practices, and artisanal craftsmanship to the Delhi NCR region, with plans for a nationwide rollout. Exclusively distributed and imported by Berry Beverages and Zoup Beverages, this premium tequila is set to make waves in the Indian market. What makes 818 Tequila stand out? It all starts in Amatitán, Mexico, where traditional processes meet modern techniques in a state-of-the-art distillery. Agaves are slow-cooked for over 30 hours, then crushed using traditional large stone Tahona wheels. The magic continues with a 48-hour natural fermentation process, followed by double distillation in alembic copper pot stills. The tequila is then aged in French and American oak barrels, resulting in a flavor that’s simply unparalleled. Entrepreneur and Founder of 818 Tequila, Kendall Jenner, said, “I’m thrilled to announce that my brand, 818 Tequila, will be launching in India. This is another strong step for my company internationally and I’m excited to see everyone enjoying 818! Cheers!”

Nisaki Gin

Image Courtesy: Nisaki

Next up is Nisaki, India’s first colour-changing spirit. Savor the promise of premium quality with every sip of Nisaki, a high-end product distilled and bottled in Goa by Project Peacock. This hand-crafted, rice-based spirit undergoes a meticulous three-step distillation process in small copper pot batches. The result? A superior-quality, triple-distilled delight. Nisaki’s distinctly floral and smooth profile is crafted with 16 organic botanicals, blending native and exotic ingredients to perfection. From zesty citrus notes to lively Macedonian juniper berries, each component bursts with vibrancy and passion, creating a delightful medley of aromas and flavors. The handpicked signature tea blend rounds out the experience for both casual drinkers and connoisseurs alike. With no artificial additives, Nisaki’s drinks are a joy to behold for the palate and the soul.

Mis Amigos Low Calorie Tequila

Image Courtesy: Mis Amigos

Raise your glasses, folks, because Mis Amigos, the UK-based liqueur brand, has just launched its latest range in Mumbai with Prodigyy Beverages LLP as part of their Asian market expansion! Already a hit in the UK and the USA, Mis Amigos is making waves in India with its low-fat, low-calorie guilt-free tequila range. First up, the Mis Amigos Chocolate Tequila is a delightfully moorish blend of soft cream and tequila that makes for a perfect after-dinner drink or a party-starting shot. Next, the Mis Amigos Strawberry Cream Tequila combines sweet premium Mexican tequila with British strawberries and soft cream. Lastly, the Mis Amigos Coffee Tequila brings a perfectly balanced caffeine kick. With premium Arabica coffee distilled into sweet Mexican tequila, this dark Americano-colored liqueur is perfect over ice, as a shot, or in an Espresso Martini.

Ardbeg Spectacular

Image Courtesy: Ardbeg

The ultimate Islay malt whisky, Ardbeg from LVMH, is toasting to peat-loving whisky fans in India with the eagerly awaited launch of Ardbeg Spectacular. This avant-garde, limited edition is the distillery’s first whisky aged in port casks, offering a breathtaking array of flavors never before experienced at Ardbeg. Building on the classic bourbon-matured Ardbeg, this whisky, entirely matured in port barrels, introduces a tumbling richness and a vibrant twist of color to the Islay malt. Imagine dark chocolate cartwheeling across your palate, mint walking the high wire, and aromas of candied fruit, incense candles, and smoked pecans swinging by on the trapeze. This year’s limited-edition release is a helter-skelter of flavors, showcasing an incredible smoky balance while being undeniably weird and absolutely spectacular! Inspired by the whisky’s deep, dark cavalcade of flavors—sensational as any carnival act—the Islay single malt invited fans to its very own ‘Dark Circus’ on Ardbeg Day. Throughout June, whisky enthusiasts passing through Mumbai International Airport can immerse themselves in an offbeat and smoky Ardbeggian take on the circus, complete with intriguing engagements, outlandish games, and a peaty extravaganza.

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