The Week’s Biggest Moments in Luxury

From stadium tunnels to underwater legacies and skyline-defining megaprojects, this week in luxury is thriving aggressively. Fashion is suiting up with football royalty, horology is taking over Dubai with generational swagger, Tiffany is turning Seoul into a love letter to 188 years of artistry, and Saudi Arabia is rewriting hospitality ambition along the Red Sea. Read on for this week’s luxury news wrap.

AMIRI Becomes Official Formalwear Partner of FC Barcelona

AMIRI has partnered with FC Barcelona as the club’s official formalwear collaborator, uniting luxury fashion with high-performance sport. The alliance sees AMIRI designing bespoke tailored wardrobes for both the men’s and women’s teams, as well as club leadership, drawing inspiration from Barça’s iconic “blaugrana” identity.

Blending the house’s contemporary California-infused tailoring with the club’s historic colors, the Winter 2025 collection features deep navy overcoats, sharp pinstripe suiting, and garnet-and-blue accessories, while Summer introduces lightweight knits and a shirt-collar blouson nodding to sport silhouettes. Rooted in shared values of skill, artistry and innovation, the collaboration reflects the evolving intersection of elegance, craftsmanship and cultural relevance both on and off the pitch.

Dubai Watch Week Returns

Dubai Watch Week 2025 has taken over Burj Park at The Dubai Mall from 19–23 November, bringing together more than 90 global watch brands, from heritage maisons to avant-garde independents — across a sprawling, spectacle-ready venue to celebrate the 7th edition and 10-year milestone of the event.

Hosted by Ahmed Seddiqi & Sons under the patronage of Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, this year’s showcase cements Dubai as a power centre of luxury collecting, where timepieces are treated less like instruments and more like identity, ambition, and generational wealth wrapped around the wrist.

Tiffany & Co. Showcases 188 Years of Craft in Seoul

Tiffany & Co. brings a sweeping ode to beauty, craft and emotion with its immersive exhibition ‘With Love, Seoul’, now open at the Lotte World Tower Arena Plaza. The showcase gathers over sixty archival masterpieces, spanning 188 years of the Maison’s creative legacy — from Charles Lewis Tiffany’s early innovations to the poetic brilliance of Louis Comfort Tiffany and Jean Schlumberger. Visitors encounter icons such as the Hedges and Flowers necklace, the Trophée de Vaillance, the Fleur de Mer clips, and the ever-enchanting Bird on a Rock. The journey concludes with an immersive installation by Korean-Canadian artist Krista Kim, where each visitor’s heartbeat becomes a fleeting digital artwork, a nod to Tiffany’s long-standing ability to make hearts race since 1837.

Running through December 14, 2025, the exhibition celebrates Tiffany’s deep cultural resonance in South Korea, a place where tradition and modernity coexist with the Maison’s own spirit of innovation.

Omega Launches the Fourth Generation Planet Ocean Collection

OMEGA marks a powerful milestone with the launch of the 4th generation Planet Ocean collection — a complete, contemporary redesign of its iconic diving watches. Twenty years after the original debut, the new lineup introduces seven models featuring three distinct watch heads, sleeker silhouettes, and refined case-bracelet architecture for enhanced comfort.

The matte black dials, open-work numerals and signature Planet Ocean identity return, alongside a bold revival of OMEGA’s emblematic orange showcased through vivid new ceramic bezels. Black and blue variants round out the collection, offering both timeless and adventurous aesthetics.

Kerzner Unveils Atlantis and One&Only Projects in Jeddah

Kerzner International has announced two landmark developments in Jeddah as part of the city’s Red Sea transformation under the Jeddah Central masterplan, aligning closely with Saudi Arabia’s Vision 2030 tourism goals. In partnership with Midad Real Estate, the group will introduce Atlantis Jeddah: featuring 800 rooms and suites, branded residences, over 20 dining venues, a holistic spa and entertainment anchors like Aquaventure Waterpark and the Lost Chambers Aquarium; alongside a new One&Only resort offering guest rooms, suites, villas and the brand’s first private homes in the Kingdom.

Positioned minutes from Jeddah International Airport, both projects aim to redefine the city’s luxury landscape. Kerzner leaders describe the partnership as a pivotal step in elevating Saudi Arabia’s global hospitality presence, setting a new benchmark for large-scale integrated destination development on the Red Sea.

Aston Martin and BERO Unite in a New Era of Craft

Aston Martin announces BERO as its official alcohol-free beer partner — an alliance fuelled by shared craftsmanship, culture, and a refusal to compromise. Co-founded by global star Tom Holland, BERO was born from his sobriety journey and his desire to create something intentional, premium and future-facing.

Holland’s lifelong admiration for Aston Martin forms the emotional backbone of this collaboration. The marque’s cinematic legacy— from Bond to The Italian Job and Top Gun: Maverick; mirrors BERO’s ethos of storytelling with purpose. Crafted with handpicked ingredients and refined techniques, BERO pairs naturally with Aston Martin’s hand-finished interiors and ultra-luxury design language.

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