Ferrari recently made its fashion debut with a sporty, streetwear fashion line on June 13. Unveiled at the brand’s headquarters in Maranello, Italy, the collection has streetwear pieces including trenches, sneakers and scarves.
Designed by Rocco Iannone, the collection comprises 52 looks of which 80% are unisex. The made-in-Europe collection consists of streetwear clothing, sneakers as well as accessories
Ferrari’s red, blue and yellow inspired the overall tone of the outfits.
Classic tailored trench coats, structured denim sets with carefully placed neck scarves, and heeled loafers blended wonderfully with the sportswear accents.
Iannone blended Ferrari into accessories such as workwear clip belts, sets coated in small car graphics and pieces featuring the brand’s infamous prancing horse logo.
Footwear included steel stiletto moccasins with rubber soles for women or colourful trekking sandals. A collaboration with Puma designed sneakers for men.
Accessories included big Prancing Pony crystal earrings, trailing Ferrari-branded belts, and futuristic sunglasses by Rayban.
Along with the collection, Ferrari unveiled a remodelled flagship store, where the first capsule collection is available as well as new stores opening in Milan, Rome, Los Angeles and Miami.