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June 24, 2024

We love this! Ferrari launches its first-ever fashion line

Schenelle Dsouza
Ferrari recently made its fashion debut with a sporty, streetwear fashion line on June 13. Unveiled at the brand’s headquarters in Maranello, Italy, the collection has streetwear pieces including trenches, sneakers and scarves.
Ferrari Streetwear Collection
Photo Courtesy: Ferrari Store
Ferrari Streetwear Collection
Photo Courtesy: Ferrari Store
Designed by Rocco Iannone, the collection comprises 52 looks of which 80% are unisex. The made-in-Europe collection consists of streetwear clothing, sneakers as well as accessories
Ferrari’s red, blue and yellow inspired the overall tone of the outfits.
Ferrari Streetwear Collection
Photo Courtesy: Ferrari Store
Ferrari Streetwear Collection
Photo Courtesy: Ferrari Store
Classic tailored trench coats, structured denim sets with carefully placed neck scarves, and heeled loafers blended wonderfully with the sportswear accents.
Ferrari Streetwear Collection
Photo Courtesy: Ferrari Store
Iannone blended Ferrari into accessories such as workwear clip belts, sets coated in small car graphics and pieces featuring the brand’s infamous prancing horse logo.
Ferrari Streetwear Collection
Photo Courtesy: Ferrari Store
Footwear included steel stiletto moccasins with rubber soles for women or colourful trekking sandals. A collaboration with Puma designed sneakers for men.
Ferrari Streetwear Collection
Photo Courtesy: Ferrari Store
Ferrari Streetwear Collection
Photo Courtesy: Ferrari Store
Accessories included big Prancing Pony crystal earrings, trailing Ferrari-branded belts, and futuristic sunglasses by Rayban.
Ferrari Streetwear Collection
Photo Courtesy: Ferrari Store
Ferrari Streetwear Collection
Photo Courtesy: Ferrari Store
Along with the collection, Ferrari unveiled a remodelled flagship store, where the first capsule collection is available as well as new stores opening in Milan, Rome, Los Angeles and Miami.
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Schenelle Dsouza

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