Ferrari recently made its fashion debut with a sporty, streetwear fashion line on June 13. Unveiled at the brand’s headquarters in Maranello, Italy, the collection has streetwear pieces including trenches, sneakers and scarves.
Photo Courtesy: Ferrari StorePhoto Courtesy: Ferrari Store
Designed by Rocco Iannone, the collection comprises 52 looks of which 80% are unisex. The made-in-Europe collection consists of streetwear clothing, sneakers as well as accessories
Ferrari’s red, blue and yellow inspired the overall tone of the outfits.
Photo Courtesy: Ferrari StorePhoto Courtesy: Ferrari Store
Classic tailored trench coats, structured denim sets with carefully placed neck scarves, and heeled loafers blended wonderfully with the sportswear accents.
Photo Courtesy: Ferrari Store
Iannone blended Ferrari into accessories such as workwear clip belts, sets coated in small car graphics and pieces featuring the brand’s infamous prancing horse logo.
Photo Courtesy: Ferrari Store
Footwear included steel stiletto moccasins with rubber soles for women or colourful trekking sandals. A collaboration with Puma designed sneakers for men.
Photo Courtesy: Ferrari StorePhoto Courtesy: Ferrari Store
Accessories included big Prancing Pony crystal earrings, trailing Ferrari-branded belts, and futuristic sunglasses by Rayban.
Photo Courtesy: Ferrari StorePhoto Courtesy: Ferrari Store
Along with the collection, Ferrari unveiled a remodelled flagship store, where the first capsule collection is available as well as new stores opening in Milan, Rome, Los Angeles and Miami.
