Inside the sprawling new Arpita Mehta store in Delhi

Renowned designer Arpita Mehta is finally opening a store in the capital! Launching her eponymous label in 2009, Arpita Mehta is best known for her flattering take on Indian wear that views fashion as a form of self-expression to make the wearer feel confident and beautiful. And ever since, she has become a new-age force to be reckoned with. The label’s minimalist yet fashion-forward fare brings about a seamless blend of ethnic and contemporary designs that enhances the feminine silhouette. Arpita Mehta’s name has consequently become synonymous with her signature aesthetic of hand-embroidered mirror work ensembles in trendy cuts and eclectic colour palettes. Over the years, her collections have been trendsetters and have often dictated the ‘it’ look for festive seasons and bridal couture. The new outpost in the capital further adds to her hold within the Indian fashion industry.

Known for her innovative designs and timeless creations the new store at DLF Emporio embodies a cosy vibe with a warm and colour palette. From contemporary fashion to bridal heirlooms, the store encompasses it all. Hues of maroon, olive green and cream enliven the store, while her signature pieces and statement constructions lure the customers.  But what makes the space stand out, is a touch of old-world charm that contracts the modern designs. Embracing minimal structural changes, the store’s design highlights the harmony between old and new, showcasing a floor arrayed with meticulously chosen rugs that reflect the brand’s commitment to craftsmanship. The decor, from the silk-fringed sofas and ottomans to the vibrant ambiance, mirrors the intricate detailing of Arpita Mehta’s creations, making the store itself a work of art that compliments the designer’s fashion offerings.