Luxury carmakers have lined up new launches this year. Several new models and variants are all set to enter the market, with SUVs and cars with a futuristic sporty look being the key design feature. We’ve curated a round-up of all the new luxury car launches worth the hype.
Aston Martin DB12
A new flagship GT car from the iconic British brand meets Aston Martin’s newest powerhouse, the DB12. Unveiled at the Cannes International Film Festival, the DB12 combines the sleekness of the DB11 with the commanding presence of the DBS, resulting in a sporty-looking car that exudes refinement. Yet another solid player when it comes to new luxury car launches with state-of-the-art infotainment, the car fuses cutting-edge screen technology with the intuition of analogue controls.
From the new elegant lines and aggressive grille that give it an unapologetic presence, to the raised centre console, sculpted lines and flush door handles, every detail contributes to its fierce and captivating design. On the inside, you can find a 10.3-inch in-house developed infotainment system and luxurious Alcantara leather. Aston Martin’s twin-turbocharged 4.0-litre V-8 can reach 0 to 60 mph time of 3.5 seconds with a top speed of over 200 mph.
BMW 5 Series and i5
BMW has unveiled the latest iterations of its luxury sedan, the 5 Series, as well as the electric sedan, the i5. The 2024 models showcase a refined design language which is far more universally appealing. Both the 5 Series and i5 are scheduled to be available in global markets starting in October this year. The 2024 BMW 5 Series and i5 exhibit a sportier profile characterized by a reduced number of lines, enhancing their athletic appeal. The sleek appearance is further enhanced by the integration of flush door handles, creating a cleaner surface. The profile on the 2024 BMW 5 Series and i5 is more athletic with fewer lines while the minimal look is accentuated by the flush door handles that allow for a cleaner surface.
With fully vegan interiors, the new 5 series range is upping the game of sustainable new luxury car launches in the industry. The latest gen 5 Series gets dual free-standing screens with the 12.3-inch digital instrument console and 14.9-inch touchscreen infotainment system. There’s also the optional interaction bar that debuted on the 7 Series. The steering wheel has been redesigned with a flat bottom. There’s also in-car gaming with the AirConsole platform. The new 5 Series also gets autonomous driving functions including hands-free driving at speeds of up to 130 kmph and also comes with active lane change assist.
Lamborghini Huracán Sterrato
This is one of the most awaited new luxury car launches because it is a master of all terrains. The Lamborghini Huracan Sterrato’s real magic happens off-road, where the Sterrato’s engineering tweaks, including wider wheel arches, increased ground clearance, and off-road tires with run-flat technology, allow it to drift through sand-laden corners and maintain an excellent grip on any terrain.
The super sports car is equipped with a dedicated iteration of the LDVI (Lamborghini Integrated Vehicle Dynamics) system, featuring specific Strada and Sport calibrations and introducing Rally mode. On the outside, the Huracán Sterrato has a daring attitude with a rear hood that accentuates the car’s sporty character. But the interiors make you feel as though you are a pilot. With a titanium rear arch, the driver has full control of functions from behind the wheel, with displays inside the vehicle offering intuitive access to information. This car is a true engineering marvel and one that you won’t forget anytime soon.
Mercedes Maybach Night Series
Mercedes-Benz is at the top of the charts when it comes to luxury automobiles. This month, the Mercedes Maybach is amping up its already luxurious lineup of cars with the newly announced Night Series design with darkened chrome accents and elegant rose gold elements. The package is available as an add-on for all Maybach models, including the highly anticipated EQS SUV.
The Night Series package brings a new and dark look to the Maybach portfolio with extravagant exterior and interior elements. The selection of paint options further enhances the allure, offering a range of sophisticated colours. Inside, the Night Series continues to impress with luxurious Black Pearl or white leather interiors, complemented by herringbone and aluminium trim. The infotainment systems even feature special Night Series animations. Soon, you can expect to see these stunning Night Series models on the road as they start rolling out this year. It’s safe to say that indulging in the Night Series will elevate the opulence of the already prestigious Maybach lineup. Speaking about the new luxury car launches, Gorden Wagener, Chief Design Officer Mercedes-Benz Group AG said “Night Series is the most progressive Maybach design package – it’s our already well-known supreme aesthetics, heightened with exquisite, darkened motifs. Our goal was to create an exciting new style, offering a playful sense of rebellion that is unexpected to what you usually see in a Mercedes-Maybach.”
What’s your next pick from the new luxury car launches?