Behind Tira Beauty’s announcement of actors Kareena, Kiara & Suhana as ambassadors

Himanshu Choudhary 

Tira Beauty’s Grand Launch Party marked a memorable occasion for the emerging stars of Bollywood’s beauty scene. Present at the launch of Tira, an omni-channel beauty retail platform, were renowned actresses Kareena Kapoor Khan, Kiara Advani, and upcoming talent, Suhana Khan, who graced the event as the fresh faces representing the brand. Each of these three celebrities made distinctive style statements that highlighted their individuality.

Kareena, Kiara, and Suhana represent the different and unique versions of beauty, each featured in a 30-second exclusive film. These films accentuate how different mindsets, daily rituals, and quirks make up a person and define their version of beauty. The campaign pays homage to the various roles, feelings, and moods that people experience during their lives. Its main goal is to recognise the role that beauty plays in enabling individuals to express themselves during these momentous occasions.

 

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Speaking on the campaign, Isha Ambani, Director, of Reliance Retail Ventures Limited said, “We’ve received an overwhelming response to Tira Beauty since our launch in April 2023. With Tira, we aim to break down barriers in the beauty and skincare category and democratise beauty for consumers across segments. We’re thrilled to welcome Kareena Kapoor Khan, Kiara Advani, and Suhana Khan to the Tira family, and be part of our very first campaign, #ForEveryYou. This campaign is not just about beauty; it’s about embracing individuality and encouraging everyone to own their beauty choices.”

Isha Ambani, director of Reliance Retail Ventures, spoke about the company’s Tira beauty campaign and the way forward for the platform, which has received an overwhelming response since its launch in April 2023.

Tira shoppers are provided with a wealth of options and chances because of the carefully curated assortment of top international and domestic brands it offers, as well as to alluring deals, promotions, and complimentary gifts upon purchase.

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