Could you imagine picking out your own rough diamonds? With American Jeweller, Kwiat’s new Mine to Shine program, customers can not only choose their own rough diamonds but also follow the entire transformation process from scratch to finish.
Buying diamonds is a niche trend, but buying your own rough diamonds has become a status symbol over the last few years. This might be a result of the debate between natural and lab-grown diamonds. While many have begun adapting to the concept of lab-grown diamonds, old-school enthusiasts prefer the natural appeal of a mine-grown diamond. And so, choosing your own rough diamond is the best possible way to ensure the authenticity and quality of diamonds. Moreover, there will be no limitation on the size of the rough diamond, and customers will be able to decide the final diamond as well as the ring.
While customisation and transparency are the focal point of the program, Mine to Shine will benefit both the buyers and the local communities involved in the mining process. Kwiat ethically sources its diamonds from regions including Botswana, Canada, Namibia and South Africa. In doing so, the jeweller has been able to actively assist the local communities by providing necessary benefits such as improved access to education and healthcare resources. And while it has been doing so for a long time, it is only now that Kwiat will be able to prove its contributions through the Mine to Shine program.
Each rough diamond picked out will have a provenance, proving the history and origin of the diamond, as well as the positive impact of each rough diamond sourced.
“Mine to Shine marries the exceptional quality of our diamonds with the transparency of the diamond’s journey from its origin to a finished ring,” said Kwiat in a statement. “Customers want clarity and honesty about the origins of diamonds and their impact on the world. Natural diamonds sourced from reputable locales, such as Botswana, Canada, Namibia, and South Africa, have a positive impact on local communities and citizens.”