Sabyasachi to represent India in Disney’s Create 100 campaign

Arushi Sakhuja 

Walt Disney is the brand that made fairytales come to life. A whimsical dreamy world of fictional characters, and happy endings. This year the iconic brand has completed 100 years of creativity and storytelling. To celebrate the 100th-anniversary, Disney’s Create 100 global campaign invited creatives from around the world to contribute a unique piece, inspired by its stories and characters, in support of make-a-wish®.

The Create 100 campaign aims at celebrating creativity and supporting the Make-A-Wish organisation with a $1 million donation for children with critical illnesses. “Wishes are generated by the imagination of our children and that creative spark inspires their journey with us,” said Luciano Manzo, President and CEO, Make-A-Wish International. “Create 100 showcases the power of creativity to bring hope. This inspirational initiative will help grant life-changing wishes for children around the world who are living with critical illnesses. We are so grateful to Disney and all the artists involved for their support.”

Disney’s Create 100 global campaign challenged some of the most inventive minds to showcase the power of creativity and curate 100 items and experiences from individuals across 6 continents and over 25 countries. These include some of the world’s most renowned visionaries and next-generation talent across fashion, music, art and more who have donated artworks, items and experiences inspired by their personal connection to stories and characters across Disney, Pixar, Marvel, Star Wars and 20th Century. “Disney’s timeless stories and characters have made an indelible mark on pop culture around the globe, transcending borders, industries and generations,” said Consumer Products, Games and Publishing President Tasia Filippatos. “We couldn’t think of a better way to honour 100 years of Disney storytelling than by collaborating with this outstanding collective of visionaries in support of Make-A-Wish.”

The list of Disney’s Create 100 includes names like Beyoncé, Christian Louboutin, Sabysachi, Lang Lang, Tommy Hilfiger, Coach, Pandora, Adidas, Swarovski and more.

 

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To kick off Disney’s Create 100 campaign, Disney and Virgil Abloh Securities have revealed a 6-foot structural sculpture of Sorcerer’s Apprentice Mickey from Disney’s Fantasia at the Royal College of Art (RCA) in London. “Paying homage to the everlasting legacy of Virgil Abloh, the Sorcerer’s Apprentice Mickey sculpture takes inspiration from his work on the grid furniture series and the Mickey Mouse illustration he created in 2018 in celebration of Mickey Mouse’s 90^th birthday,” said the late artist’s wife, Shannon Abloh.

 

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Representing India on the global scale for Disney’s Create 100 campaign, is ace fashion designer and creative powerhouse, Sabyasachi Mukherjee. For the occasion, he will produce a special item that is yet to be revealed.

Expressing his excitement the brand announced the new association on social media. Speaking on the association Sabyasachi said, “I was born in 1974. I grew up with the beloved character Mickey Mouse. There weren’t endless streams of entertainment back then, but Disney was always around. I think the fantastical worlds created by Disney shaped my imagination and made me the designer I am today. It’s my absolute honour and privilege to represent India and be a part of Create 100. It feels like a perfect homecoming.”

While the Create 100 campaign is being unveiled slowly, the already existing Cinderella-glass slipper by Swarovski and jacket by Tommy Hilfiger as well as the statement crystal piece by Schiaparelli is setting the pace for what’s yet to come. And we can’t wait to see all the 100 pieces. 

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