As the third wave of COVID-19 spreads across the country, consumers once again find themselves with a little more free time. And what better way to spend it than in the kitchen cooking up a variety of delicacies? Tata CLiQ Luxury has launched their new gourmet store, where pantry staples are now available for home-delivery on the same or next day. The TATA Group’s e-commerce brand, Tata CLiQ Luxury, an online platform, and app that has accessories, beauty and fragrances, fashion, handbags, home, sneakers, footwear, stationery, watches, has now added another category to its roster. A selection of gourmet goods is available in association with bigbasket, an online grocery delivery service. bigbasket is also a Tata-owned corporation, as the group acquired 64.3% stake for around ₹9,500 crore back in February 2021.
In a conversation with Gitanjali Saxena, Business Head – Global Luxury, Tata CLiQ Luxury, LuxeBook understood the thought that’s gone behind this luxe pantry and what’s next for the platform. Commenting on the launch, Saxena said, “Gourmet enthusiasts today are looking for a holistic and curated luxury gourmet shopping experience, a one-stop destination for specialty gourmet products.”
Fancy Bateel dates or Valrhona chocolates? To provide gourmands with their favourite ingredients in a matter of seconds, the platform is offering a curated selection of products from various global and Indian brands across select staples and specialty categories. For example, the assortment currently includes chocolates from Godiva, Neuhaus biscuits, dates from Bateel, loose leaf tea from TWG, whey protein isolate from Isopure, Sol Spanish olive oil, organic Manuka honey and Canadian maple syrup, and baking ingredients from around the world.
While an extensive selection of packaged gourmet options are available, soon perishable confections like cakes, breads, and organic produce like fruits, vegetables are set to launch.
As of now, the service is being rolled out in Mumbai, and in the coming months, it will expand to New Delhi, Bangalore, other Tier I cities, with the option of express delivery. “Launching the gourmet store on the platform was always part of our long-term plan, and we are thrilled to offer the best of gourmet to our valued and discerning customers!” said Saxena.
A blog, to be launched soon on the platform will inform conscious consumers about the origins of the delicacy, the numerous methods in which a product or an ingredient can be cooked, to promote experimentation with the available products and brands. “As a platform, we attempt to inspire and educate our consumers on gourmet and lifestyle options and try to provide an unmatched online luxury shopping experience,” said Saxena. Tata CLiQ Luxury’s platform provides information right from the time of purchase to its preparation, delivery, and how to present and consume it.
Online shoppers can also look forward to the launch of sustainable, organic and healthy food options in the following months. Vishal Das, Group Category Head, bigbasket, added, “In addition to showcasing the width and quality of bigbasket’s gourmet range, this platform also will serve as an opportunity to address the ever-evolving lifestyle needs of the modern Indian consumer.” The assortment has been thoughtfully curated in such a way that there are some products and brands which are only available on Tata CLiQ Luxury and vice versa.
There are no plans to launch a brick-and-mortar version of this store, however, efforts will be to build and grow this online store on the platform further.