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April 15, 2024

From Fenty Beauty to Sabyasachi: Major beauty announcements of 2024!

By Anushka Manik

As beauty enthusiasts, we have been attuned to the booming beauty industry in India right now. So, imagine our surprise when we stumbled upon the news of one of the cult-favourite designers, Sabyasachi venturing into the realm of makeup alongside the prestigious Estée Lauder! It was a revelation that we didn’t know we needed. In a mere two months into 2024, the beauty realm is already buzzing with a wave of captivating collaborations and groundbreaking announcements, hinting at a potential industry revolution in the making. Read on to keep yourself updated with everything that’s happening in the beauty world.

Rihanna’s Fenty Beauty launches in India with Nykaa

Image Courtesy: Fenty Beauty

In a groundbreaking move, Nykaa, India’s premier beauty and fashion hub, is all set to introduce Rihanna’s Fenty Beauty to the Indian market. Set to debut on March 7th, 2024, Fenty Beauty’s arrival on the Nykaa Cross-Border Store promises to revolutionize the beauty landscape. Rihanna’s acclaimed beauty brand will offer a meticulously curated selection of its coveted products, featuring must-haves like the Pro Filt’r Soft Matte Longwear Foundation, Killawatt Freestyle Highlighter, Gloss Bomb Universal Lip Luminizer, and more. Ever since the brand’s inception in 2017, Indian beauty enthusiast girls have been eagerly awaiting its arrival. Fenty Beauty is renowned for its inclusive range, catering to a diverse array of skin tones and types. With Rihanna’s vision at its core, the brand prioritizes representation and inclusivity, offering universally flattering shades and versatile formulas that empower individuals worldwide to express their unique beauty.

Sabyasachi introduces limited-edition lipsticks in collaboration with Estée Lauder

Image Courtesy: Sabyasachi

In an interesting turn of events, renowned designer Sabyasachi Mukherjee brings Indian heritage and culture to life by launching a new Estée Lauder x Sabyasachi limited-edition lipstick collection. Like Estée Lauder, Sabyasachi’s brand thrives on a deep emotional connection with women, a connection now embodied in this exclusive collaboration. The Estée Lauder x Sabyasachi collection unveils 10 exquisite Satin Matte and Ultra Matte Lipsticks, meticulously crafted with gilded cases featuring 24K gold plated accents adorned with the majestic Bengal tiger—Sabyasachi’s emblem of strength, power, and beauty. Celebrating the vibrant color palette of India, each lipstick shade is a tribute to Sabyasachi’s iconic designs. From rich, opulent hues to names steeped in Indian culture, the collection boasts creamy matte textures in two luxurious finishes: Satin Matte and Ultra Matte, that are perfect for the Indian skin tone and are sure to take your breath away.

Charlotte Tilbury becomes the first beauty brand to partner with F1 Academy

Image Courtesy: Charlotte Tilbury

F1 ACADEMY and Charlotte Tilbury have just unveiled an exciting collaboration, marking a significant milestone in both the beauty and motorsport worlds. As the first female-founded beauty brand to join forces with F1 ACADEMY, Charlotte Tilbury embarks on its inaugural global sports sponsorship, breaking new ground in the industry. This groundbreaking partnership is built on a shared commitment to empower and inspire young women, encouraging them to pursue their aspirations fearlessly. In its role as an Official Partner, Charlotte Tilbury will leverage its vast global reach to spotlight the remarkable achievements of F1 ACADEMY’s drivers, showcasing the endless opportunities available to women in motorsport, both on and off the track.

Nars Cosmetics opens its first store in India

Image Courtesy: NARS

NARS Cosmetics, the iconic global makeup brand, recently made its grand entrance into the Indian beauty market! While the brand initially teamed up with renowned multi-brand retailers Shoppers Stop and Sephora, NARS also unveiled its very first standalone store in India, gracing the vibrant streets of Delhi’s Select CityWalk in February 2024. Nestled within the bustling shopping hub of Select Citywalk Saket, the NARS boutique promised an unparalleled retail experience like never before. Featuring a stunning three-sided storefront, the boutique’s interiors were a true reflection of the brand’s dedication to beauty and artistry. Showcasing captivating visuals personally captured by the visionary founder, François NARS, the space seamlessly merged modern aesthetics with the timeless allure of NARS’ iconic makeup range. Beauty aficionados had the chance to step into a world where beauty met art in the heart of India’s capital city!

French-Americal beauty brand, Laura Mercier makes a debut in Mumbai

Image Courtesy: Laura Mercier

Introducing Laura Mercier, the revered French American makeup and skincare brand, to India’s burgeoning beauty scene, the brand eagerly unveils its inaugural store at Phoenix Palladium, Mumbai, marking its debut in one of the world’s most vibrant beauty markets. Nestled in Mumbai’s bustling heart, the new Laura Mercier boutique offers an immersive haven for beauty aficionados citywide. Renowned for its timeless elegance and unwavering dedication to excellence, Laura Mercier has captivated makeup enthusiasts for generations. From its inception by the illustrious makeup artist and Flawless Face pioneer, Laura Mercier, the brand has epitomized sophistication and quality in the realm of beauty. With a stellar reputation for enhancing natural beauty, Laura Mercier’s extensive range of makeup and skincare products has garnered a devoted global following.

Tira Beauty launches its first store in Delhi

Image Courtesy: Tira

After swaying away the beauty afficionados in Mumbai, Hyderabad, Chennai, Pune, etc, Reliance Retail’s Tira recently made waves in North India with its grand debut at DLF Avenue, Saket—marking its 10th store nationwide. The store boasts an exclusive lineup featuring global sensations like Allies of Skin, the coveted K-beauty brand, Blessed Moon, Laura Mercier, Huda Beauty, and many more. You can get to experience the future of beauty with augmented reality tools, allowing you to virtually try before you buy. And who can resist a freebie? You can even grab complimentary beauty treats from the vending machine. However, the ultimate showstopper of the store is their signature scent at the fragrance finder corner, where you can pick your notes, and voilà, your personalized selection appears.

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Anushka Manik


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