From SRK’s Luxury Tequila to Sabyasachi’s Digital Debut- This Week’s Biggest Luxury News

From high-profile celebrity-backed spirits to pioneering Indian wines, a celestial new fragrance, premium leather store- launches and a heritage jewellery house embracing digital luxury, the past week in lifestyle and luxury has been a masterclass in reinvention.

Whether it’s Shah Rukh Khan and Aryan Khan redefining premium liquor, Sula Vineyards bottling India’s first still Muscat, Kylie Jenner scenting the festive season, or Sabyasachi’s fine jewellery making its online debut with Tata CLiQ Luxury, these launches prove that craftsmanship, culture, and cutting-edge consumer trends can co-exist (and change up your shopping preferences) beautifully.

Shah Rukh Khan, Aryan Khan & Nikhil Kamath Unveil D’YAVOL Spirits

Image Courtesy: D’YAVOL Spirits Instagram

Radico Khaitan Ltd has joined forces with Shah Rukh Khan, Aryan Khan’s D’YAVOL Luxury Collective, and Zerodha co-founder Nikhil Kamath to form D’YAVOL Spirits, a venture dedicated to premium alcoholic beverages. The brand’s debut will be a luxury tequila, bottled at origin and spotlighting regional provenance, set to launch in the coming months. With Radico Khaitan’s distilling expertise, D’YAVOL’s design-led luxury positioning, and Kamath’s business acumen, the collaboration promises to blend heritage with a future-facing vision.

Learn more here 

Kylie Jenner’s Cosmic 2.0 Lands in India

Image Courtesy: House of Beauty

Just in time for the festive season, Kylie Jenner’s Cosmic 2.0 Eau de Parfum has launched in India, offering a blend of sparkling florals and warm, sensual undertones. Encased in a celestial-inspired bottle, the fragrance is designed to seamlessly transition from daytime soirees to evening celebrations. Available in multiple sizes, it’s the latest offering from Kylie Cosmetics, brought to India by House of Beauty.

Learn more here

Sabyasachi Fine Jewellery Debuts Online with Tata CLiQ Luxury

Image Courtesy: Sabyasachi

In a landmark move, Sabyasachi has launched its first-ever online fine jewellery boutique via Tata CLiQ Luxury, making its most extensive collection accessible nationwide. Crafted in 18-carat gold and embellished with flawless diamonds, pearls, and rare gemstones, the pieces span collections such as Royal Bengal Heritage Gold, Royal Bengal Diamond, Sunderbans, and Shalimar. This partnership aims to bring the house’s signature craftsmanship to Tier 2 and Tier 3 cities, redefining fine jewellery in the digital era.

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Sula Vineyards Launches India’s First Still Muscat

Image Courtesy: Sula Vineyards

Marking a first for the Indian wine industry, Sula Vineyards has introduced Sula Muscat Blanc: a low-alcohol (7.5% ABV), aromatic white wine crafted from 100% Muscat grapes. With vibrant notes of citrus, lychee, and rose petals, it’s positioned as a versatile, eco-conscious choice for brunches, festive gatherings, and everyday indulgence. Priced at ₹875 for a 750ml bottle, it’s now available in Maharashtra, with Karnataka to follow.

Learn more here

Polo Ralph Lauren’s newest store at DLF Mall of India, Noida

Image Courtesy: Polo Ralph Lauren

Polo Ralph Lauren has officially opened its newest store at DLF Mall of India, Noida. Offering a curated selection of Polo Ralph Lauren Men’s and Women’s collections, the store is designed to reflect the brand’s signature architectural heritage, featuring custom-built furnishings, artful lighting, and refined details that evoke the timeless elegance of a stately home.

Address:

D131, GF, DLF, Mall of India in Noida

Uttar Pradesh, India

 Store Hours

10am to 9pm daily

Nappa Dori unveils a dedicated leather goods store at Grand View High Street, Gurugram

Image Courtesy: Nappa Dori

Nappa Dori has opened a dedicated leather goods store at Grand View High Street, Sector 58, Gurugram, just across from Café Dori and the brand’s flagship space. Thoughtfully designed with warm walnut wood, sculptural displays, and organic textures, the new store presents the brand’s most premium collection of full-leather goods including travel, work, and lifestyle accessories. It offers a serene, immersive experience that reflects Nappa Dori’s contemporary take on heritage craftsmanship.

From vineyards to vaults, store launches, fragrance counters to digital flagships, this week’s luxury headlines share a common thread: the future of indulgence lies in pairing legacy with innovation (and the right celebrity pairing for cheese).

As heritage brands embrace new platforms and fresh entrants raise the bar for product storytelling, India’s luxury landscape continues to evolve into a space where tradition meets bold reinvention. Tune back in next week!

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Yashita Damani

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