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April 16, 2024

From vodka to Scotch whisky, dive into the world of celebrity-owned liquor brands

Pratishtha Rana
It’s not just entertainment and movies that the celebrities love working for. More recently, they have been leveraging their popularity and brand value to establish their business empire – be it Katrina Kaif’s Kay Beauty and Alia Bhatt’s Ed-a-mamma in Bollywood or Selena Gomez’s Rare Beauty, Rihanna’s Fenty Beauty and Brad Pitt’s Miraval rosé Champagne in the West.
Joining the bandwagon is American model Kendall Jenner. She announced the launch of her tequila brand 818 on Instagram yesterday.


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She wrote to her 152 million followers, “For almost 4 years I’ve been on a journey to create the best-tasting tequila. After dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously and winning.” She added, “This is all we’ve been drinking for the last year and I can’t wait for everyone else to get their hands on this.”
In the past too many stars have launched vodka, champagne, wines and whiskies.
Nick Jonas, Villa One tequila
American pop star and Priyanka Chopra’s husband, Nick Jonas, teamed up with menswear designer John Varvatos to create Villa One, a premium line of handcrafted tequila. It is made at the brand’s craft distillery in Mexico. Villa One has three tequila varieties – a nutty and fruity Silver, a smoky, caramel-candy flavoured Reposado and a woody, chocolate-vanilla flavoured Añejo.
Nick Jonas for Villa One
(L-R) John Varvatos and Nick Jonas for Villa One
Brad Pitt, Fleur de Miraval
The Once Upon a Time in Hollywood actor Brad Pitt partnered with the Pierre Péters Champagnes, a six-generation-old French champagne house to create Fleur de Miraval rosé Champagne. Crafted with three quarters chardonnay grapes and 25 per cent pinot noir, this bubbly comes packed in a classy black bottle. Reportedly, only 20,000 bottles have been produced for the first edition.

David Beckham, Haig Club Clubman
Haig Club is a Scotch Whisky brand co-owned by Diageo and David Beckham, the former British football superstar. This single grain whisky is crafted in Scotland and is packed in a cool, royal blue-tinted bottle. Clubman has a very smooth, toffee-vanilla like finish and the brand makers suggest it tastes best as a tonic and orange cocktail.


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Shay Mitchell, Onda Sparkling Tequila
Onda’s tagline says, “sparkling tequila for an endless summer.” Co-founded by Pretty Little Liars’ actor Shay Mitchell, the sugar-free and gluten-free Onda is a refreshing take on tequila soda. Sold in bright-tinted cans, it is inspired by LA’s surfing scene in the 90s. Onda tequila is made in a woman-owned distillery in Mexico, and comes in two varieties — lime and grapefruit.


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Post Malone, Maison No.9
“Rosé is for when you want to get a little fancy,” said American rapper Post Malone in a press note after he launched his rosé wine brand Maison No.9. it is named after his favourite tarot card of Nine of Swords. In just 48 hours of Maison No.9’s launch last year, all of his 50,000 units of the wine were sold out in the US, reported Independent UK.


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Dwayne Johnson, Teremana Tequila
Teremana is a small-batch tequila brand launched by Dwayne Johnson, the star and co-actor of Priyanka Chopra in Baywatch. Produced in a small town of Jalisco in Mexico, the tequila is said to be completely brick oven-roasted to bring out a fresh, bright citrusy flavour in it. It has two flavour selections, Blanco and Reposado.


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Pratishtha Rana


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